What are the responsibilities and job description for the Demand Gen Marketing Specialist position at JobNimbus?
We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey. Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our “call to adventure” to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe you’ll even land a new job!
Mission
We’re looking for a Demand Generation Marketing Specialist to fuel our marketing engine. If you love data-driven strategies, live for A/B testing, and have a knack for crafting high-performing paid ad campaigns, keep reading. This role is all about driving growth—you’ll be managing Google Ads, Facebook Ads, and other paid channels, optimizing landing pages, and working closely with sales, product, and customer success teams to fine-tune the full customer journey. This isn’t just about generating leads—it’s about nurturing them from first touch to conversion and beyond. You’ll also experiment with new channels (think TikTok, Pinterest, and programmatic ads), push creative boundaries, and stay ahead of digital marketing trends.
What You’ll Be Doing
Team Commitment. You know that moment in the Hunger Games where Katnis Everdeen shoots President Coin instead of President Snow and everyone’s head exploded? That is because she knew what was best for Panem and she was so committed she made the larger, harder decision. That is the level of commitment we need. Minus the killing of course!
Ownership. We need someone who embodies this value and can figure things out and move quickly. If you need direction and someone to hold your hand, this job is not for you.
Mentor (Hit us up to get more information)
Matt Nelson - Specialist in hiring amazing people, lover of music, Connect Four, ping pong, tennis, pickleball, photography, and recruiting.
JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, Veteran status, or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation, please let us know in the application.
If you have any questions regarding this job post, please email [email protected].
Mission
We’re looking for a Demand Generation Marketing Specialist to fuel our marketing engine. If you love data-driven strategies, live for A/B testing, and have a knack for crafting high-performing paid ad campaigns, keep reading. This role is all about driving growth—you’ll be managing Google Ads, Facebook Ads, and other paid channels, optimizing landing pages, and working closely with sales, product, and customer success teams to fine-tune the full customer journey. This isn’t just about generating leads—it’s about nurturing them from first touch to conversion and beyond. You’ll also experiment with new channels (think TikTok, Pinterest, and programmatic ads), push creative boundaries, and stay ahead of digital marketing trends.
What You’ll Be Doing
- Own and optimize paid ad campaigns across Google, Facebook, and emerging platforms to drive lead generation and customer acquisition.
- Develop and execute full-funnel marketing strategies that nurture leads from awareness to conversion.
- Collaborate with content and SEO teams to refine landing pages, optimize intake forms, and create compelling ad creatives.
- Analyze performance data to track KPIs, uncover insights, and make data-driven decisions.
- Work cross-functionally with sales, product, and customer success teams to create a seamless customer journey.
- Test, test, and test again. Run A/B tests on ad creatives, messaging, and landing pages to improve conversion rates.
- Manage budgets and bidding strategies to maximize ROI across multiple platforms.
- Track multi-touchpoint attribution to measure the impact of paid media across the full customer lifecycle.
- Automate and optimize workflows to improve efficiency in campaign management and lead nurturing.
- Stay ahead of industry trends and experiment with new platforms, ad formats, and targeting strategies.
- Own and optimize paid ad campaigns across Google, Facebook, and emerging platforms to drive lead generation and customer acquisition.
- Develop and execute full-funnel marketing strategies that nurture leads from awareness to conversion.
- Collaborate with content and SEO teams to refine landing pages, optimize intake forms, and create compelling ad creatives.
- Analyze performance data to track KPIs, uncover insights, and make data-driven decisions.
- Work cross-functionally with sales, product, and customer success teams to create a seamless customer journey.
- Test, test, and test again. Run A/B tests on ad creatives, messaging, and landing pages to improve conversion rates.
- Manage budgets and bidding strategies to maximize ROI across multiple platforms.
- Track multi-touchpoint attribution to measure the impact of paid media across the full customer lifecycle.
- Automate and optimize workflows to improve efficiency in campaign management and lead nurturing.
- Stay ahead of industry trends and experiment with new platforms, ad formats, and targeting strategies.
- SEO & content marketing knowledge—experience optimizing blogs, landing pages, and intake forms for both paid and organic traffic.
- Familiarity with AI tools for campaign automation and efficiency.
- Comfortable working in WebFlow and familiar with creating landing pages.
- Experience working at or with marketing agencies (especially B2B and lead-driven clients).
- A track record of experimenting with new paid channels like TikTok, Pinterest, and programmatic ads.
Team Commitment. You know that moment in the Hunger Games where Katnis Everdeen shoots President Coin instead of President Snow and everyone’s head exploded? That is because she knew what was best for Panem and she was so committed she made the larger, harder decision. That is the level of commitment we need. Minus the killing of course!
Ownership. We need someone who embodies this value and can figure things out and move quickly. If you need direction and someone to hold your hand, this job is not for you.
Mentor (Hit us up to get more information)
Matt Nelson - Specialist in hiring amazing people, lover of music, Connect Four, ping pong, tennis, pickleball, photography, and recruiting.
JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, Veteran status, or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation, please let us know in the application.
If you have any questions regarding this job post, please email [email protected].
