What are the responsibilities and job description for the Product Marketing Manager position at JobNimbus?

Job Description

We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey. Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our “call to adventure” to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe you’ll even land a new job!

Mission :

Develop and implement targeted product marketing strategies to : position JobNimbus as the premier CRM for roofing contractors, drive product adoption, improve platform engagement, and increase customer retention.

What you’ll be doing :

Product / Feature Awareness & Usage

Drive increased awareness of key features that lead to improved retention
Drive increased usage of key features that lead to improved retention
Input into customer journey flows and align messaging to adoption expectations

Go-to-Market Execution

Strategize and execute product / feature launches to maximize awareness and adoption

Test & deliver product / feature messaging frameworks

Work cross-functionally ensuring alignment and execution with adjacent teams (product, marketing, sales, customer experience, etc)

Sales & Internal Enablement

Test messaging & resources w / sales leading to improved win rates

Define and evangelize customer value both internally and externally as the go-to for product positioning / messaging

Create competitive positioning for our sales and other internal teams to use

Improve feature awareness & understanding of feature value

Improve feature adoption resulting in improved retention

Build strong cross-functional relationships resulting in seamless go-to-market motions for new product & feature launches

Improved conversion for sales & cross-sell initiatives

Develop customer proof points to leverage through product marketing lifecycle

What makes you the hero for this job :

2 years of product marketing experience in a B2B SaaS environment

Proven track record in developing go-to-market strategies and product positioning

Strong interpersonal skills and the ability to build relationships with stakeholders at all levels

Ability to develop and deliver compelling presentations to internal and external stakeholders

Strong understanding of the sales process and ability to collaborate effectively with sales teams

Excellent written and verbal communication skills

Strong project management skills with attention to detail and the ability to manage multiple projects simultaneously

Experience with marketing automation tools and CRM platforms

Analytical mindset with the ability to interpret data and translate it into actionable insights

Experience collecting, merging, and analyzing data across multiple sources

Experience w / Pendo, UserPilot, or other similar tools

Proficient in market research and competitive analysis

Superpowers :

Team Commitment. You know that moment in the Hunger Games where Katnis Everdeen shoots President Coin instead of President Snow and everyone’s head exploded? That is because she knew what was best for Panem and she was so committed she made the larger, harder decision. That is the level of commitment we need. Minus the killing of course!

Ownership. We need someone who embodies this value and can figure things out and move quickly. If you need direction and someone to hold your hand, this job is not for you.

JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, Veteran status, or other legally protected characteristics. This position may require the successful completion of a criminal background check and / or drug screen. If you have a disability or special need that requires accommodation, please let us know in the application.

If you have any questions regarding this job post, please email jobs@jobnimbus.com.

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