What are the responsibilities and job description for the Digital Content Strategist position at Jobot?
We are a growing outdoors company with a passion for creating engaging content that drives our marketing objectives. As a Digital Content Strategist, you will play a key role in managing our website's content to ensure it is user-friendly and optimized for SEO.
Job Description
In this pivotal role, you will oversee all aspects of the website content, ensuring it aligns with our brand's voice and style. You will be responsible for developing high-quality content that drives engagement and meets the needs of our target audience.
Responsibilities:
- Manage the content calendar, planning and scheduling content updates, launches, and promotions.
- Develop content that drives engagement and meets the needs of our target audience.
- Work closely with the marketing team to develop strategies for content promotion and audience engagement.
- Ensure all website content is user-friendly, easy to navigate, and optimized for SEO.
Qualifications
To be successful in this role, you will need a strong understanding of SEO and website analytics, as well as excellent writing and editing skills. You will also need to be able to work collaboratively with a diverse team and manage multiple projects simultaneously.
