What are the responsibilities and job description for the Vice President of Business Development position at Jobot?
Job Responsibilities
Develop and execute comprehensive marketing plans aligned with business goals, accelerating revenue growth.
Collaborate with external agencies, consultants, and technology partners to bring innovative marketing ideas, staying ahead of industry trends, AI technologies, and data-driven techniques.
Utilize AI-powered tools for customer segmentation, personalized campaigns, predictive analytics, content optimization, A/B testing, and dynamic pricing strategies.
Establish KPIs to measure marketing effectiveness and ROI, focusing on lead generation, customer acquisition, and retention.