Social Media Project Coordinator

Joe Gibbs Racing is seeking a dynamic, creative thinker to help grow the team’s presence and influence across the social media landscape, helping drive deeper, more meaningful connections with fans. This individual will be tasked with the development of engaging video, photographical, graphical, written, and other content. Working under the Director of Digital/Social, this person will ideate and create content for JGR, its drivers and occasionally its partners. Note: preference will be given to someone who has demonstrated proactive, high-volume, and strategic posting to social accounts (whether their own or those of an employer). Please provide a resume and portfolio/examples of your work.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: 

(Other duties may be assigned). 

• Create innovative, entertaining and original content to accompany original copy across multiple platforms. 

• Develop strategies for various accounts.

• Brainstorm, research, pitch/present executable ideas for content. 

• Organize and fill a video archive. 

• Car wrap capture, facilitation, editing, etc. 

• Assistance in productions. 

• Capture random talking-head interviews (coach, drivers, etc.). 

• Cut clips into consumable pieces. 

• Overlay text, captions, graphics, etc. on videos. 

• Experience with Artificial Intelligence programs a plus, but not a necessity.

• Video projects: plan, shoot, edit, etc. 

• Deliver video to client. 

• Capture/document weekly activities at shop and occasionally at-track, and have a vision for final output of consumable content. 

• Work with and communicate with freelancers. 

• “Splinter” content into consumable “bites” for various platforms. 

• Create content in coordination with freelancers (involves delegating project responsibilities, planning and communicating with freelancers). 

• Provide social coverage at events as needed (travel to /- 80% of races). 

• Help with various production, website, editing, and design tasks as needed. 

QUALIFICATIONS: 

• Bachelor’s degree (BA/BS) preferably in social media, marketing, communication or journalism. 

• Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts. 

• Well versed in Adobe Photoshop, Canva, CapCut, and social media apps. 

• Illustrator, Premiere Pro and After Effects skills are a plus. 

• Excellent writing and proof-reading skills, including superior attention to detail, a strong handle of grammar, punctuation and voice. 

• Team player who strives to help the group in video, photo, graphic design, brainstorming and formulating creative assets. 

• Ability to multitask, prioritize and problem solve, and manage time effectively within a fast-paced environment. 

• Ability to strive under pressure and in tight deadlines. 

• Proactive thinker who brings creativity to the job every day. 

• Willingness to work flexible hours, including nights and weekends when needed. 

• Ability to take ideas from concept to execution to completion. 

• Excellent organization skills. 

• Proven experience in collaborating with peers across departments to brainstorm, create and execute on-brand content. 

PREFERRED QUALIFICATIONS: 

• Mastery in photography and videography, both in shooting imagery and providing shot list direction. 

• Ability to work with athletes to distribute content and grow their social media presence as an additional marketing touchpoint.