Digital Performance Marketing Lead

New York City, New York

THE JOHN VARVATOS TEAM

THE JOHN VARVATOS TEAM

The heartbeat of any brand is its people. The John Varvatos culture is full of passion, creativity, and rock n roll! With many opportunities for growth and career development, we are a company that has ambitious plans for growth, and each individual plays a vital role in achieving our goals. We recognize each individual's contributions and treat each other with dignity, respect, and fairness.

THE ROLE

PURPOSE & SCOPE

The Digital Performance Marketing Lead is responsible for driving and optimizing online marketing strategies that deliver measurable business results. They oversee performance-based campaigns across channels like paid search, social media, email, and display advertising, focusing on metrics such as ROI, customer acquisition, and conversion rates. The scope includes continuously improving digital performance and staying ahead of trends to maximize growth and engagement.

WHAT WILL I BE DOING?

• Develop, manage, and execute paid digital marketing campaigns across key platforms, including Google Ads, Meta (Facebook/Instagram), and programmatic networks.
• Allocate budgets strategically to maximize return on ad spend (ROAS) and meet ecommerce revenue targets.
• Partner with creative teams to produce compelling assets aligned with campaign objectives and brand guidelines.
• Monitor campaign performance in real time, optimizing for KPIs such as click-through rate (CTR), conversion rate, and customer acquisition cost (CAC).
• Conduct A/B testing to refine targeting, creatives, and bidding strategies for continuous improvement.
• Stay informed on platform updates and algorithm changes to ensure best-in-class execution.
• Act as the primary point of contact for digital performance initiatives within the New York office, liaising closely with the London-based Head of Performance Marketing.
• Work collaboratively with the ecommerce and merchandising teams to align marketing efforts with trading priorities.
• Build relationships with current and potential affiliates or partners, ensuring jointly planned growth initiatives are executed and elevated together .
• Leverage tools like Google Analytics, Meta Ads Manager, and other performance platforms to analyze campaign results.
• Communicate actionable insights, campaign performance (trading and media ROI), and optimisation recommendations in weekly and monthly reports to key stakeholders
• Proud custodian and advocate for the John Varvatos brand
  
  

WHAT SKILLS DO I NEED?

• 3-5 years of experience in digital media buying, campaign management, and performance marketing, preferably within fashion, retail, or luxury sectors.
• Proven experience in paid search, SEO, paid social, and programmatic advertising is essential. Experience in affiliate marketing and conversion rate optimization (CRO) is desirable.
• Proficiency in digital marketing tools, including Google Ads, Meta Ads Manager, Google Analytics, and third-party ad platforms.
• Strong data analysis skills with a proven ability to translate insights into actionable strategies.
• Deep understanding of digital marketing trends, consumer behavior, and ecommerce KPIs.
• Excellent communication and collaboration skills to manage cross-functional teams across time zones.
• Ability to thrive in a fast-paced, entrepreneurial environment with shifting priorities.
  
  

What We Stand For

• RESPECT: We treat our team, customers, suppliers, partners and planet with respect, always. We speak respectfully about and to others. We respect our customer's valuable time, and each other's. We work as a unified team and respect each other's differences
• RESOLVE: We are determined and we do not give up. We follow through on our commitments. We take accountability and face challenges with enthusiasm
• RAREFIED PASSION: We act with utmost integrity. We seek to continually improve and respond to feedback. We advocate for our brand, customer and product
• REFINEMENT: We pay fanatical attention to the details that make the John Varvatos difference. We strive to be exceptional in all we do.
  
  

Benefits

Your career matters to us and we will do what it takes to help you on your journey in life. You’ll be challenging yourself and your leadership. The opportunities will be there, and you’ll be working within an environment that rewards hard work and innovation. Internal promotion is the norm not the exception and you’ll be supported in your ambition to reach the next step of your career.

Health & Wellbeing Benefits Plan Include

• Medical, Dental, Vision, and
• Flexible Spending Accounts (FSA) & Dependent Care Accounts
• Commuter & Parking Saving Accounts
• 401(k) Enrollment - Traditional 401(k)
• Paid Time Off & Sick Leave
• Voluntary Additional Life & Disability Coverage for Spouse and Child(ren)
• Basic Life and Disability
• Short/Long-Term Disability
• Accident & Critical Illness
• Employee Assistance Programs
• Pet Insurance
• Personal Clothing Discount and Clothing Allotment
  
  

Note: Availability of the benefits are based on location & employment type and may have certain eligibility requirements. John Varvatos reserves the right to amend or withdraw these benefits at any time.

In addition to this we offer a competitive pay and benefits package that includes an amazing employee clothing allotment and discount. We are an Equal Opportunity employer, and we very much look forward to working with you. The current pay range for this role in NYC is $90,000.00 - $100,000.00 USD/Year