AVP Product Strategy and Development

Description

POSITION PURPOSE

Directly reporting to the Chief Growth Officer, the AVP Product Strategy and Development is responsible for all aspects of strategic planning for consumer loans, deposit products and services.  Leveraging a team of product professionals, this position will work collaboratively to drive member behavior through technology, member experience, pricing, and promotional campaigns.  

ESSENTIAL FUNCTIONS AND BASIC DUTIES

1.    SERVICE 
•    Assumes responsibility for supporting, demonstrating, and promoting the Credit Union SERVICE culture. Support, Educate, Respect, Value, Innovate, Communicate, Empower.  Consistently demonstrates a commitment to the Credit Union’s principles of equity and belonging, by modeling inclusive behaviors, proactively managing bias and supporting JHFCU’s diverse employee base and membership.

2.    Functional

•    Develops a framework for identifying and reviewing new and existing products/services to ensure they meet performance expectations that align with the         organization’s growth goals.  This includes understanding consumer behavior, market and competitor research, and feedback. 

•    Maintains responsibility for ensuring product and service resources are adequate to support member engagement.  This includes everything that touches         the member from technology to staff training. 

•    Ensures the team is adequately prepared to leverage analytical tools and partners with the Financial and Management reporting team to deliver product           analysis.

•    Manage and drive the utilization of data to measure the effectiveness of product/service promotions. Assists with the development and implementation of tracking mechanisms.

•     Coordinate and lead several committees that drive member growth, deposits, and lending. 

•    Maintains a strong working knowledge of general product compliance and works collaboratively with Risk and Compliance to navigate the complex                    regulatory landscape. 

•    Manage the product and service journey to ensure new products and enhancements are in line with corporate goals and member expectations. 

•    Collaborate and at times manage projects in the coordination of evaluation, testing, and enhancement of new and existing technology solutions.

•    Participates in advisory groups to drive credit union needs and objectives.

•    Prepare and deliver concise, compelling verbal presentations to executives and the board of directors and respond quickly and thoughtfully to being                  challenged in meeting situations.

•    Serve as a key partner to other business units on marketing and product initiatives to support products/services, positioning, and specific program tactics.

3.    Leadership
•    Promotes and maintains a commitment to our management system including regular touch points, coaching, and ongoing action planning. 

•    Prioritize team engagement through the development of trust, effective communication, providing timely feedback, and ensuring accountability for goals,         projects, and operations.

•    Promote and engage in ongoing product development to continue evolution and identify new ways to achieve organizational objectives.

•    Develop, collaborate, and provide oversight for budget and planning activities.

•    Develop ongoing reporting for management and board.

3.    Individual Development/Expectations

•    Pursues training opportunities for individual development and participates actively in touch points and action planning.

•    Strong problem-solving skills and the ability to think creatively to find a new solution.

•    Exhibits exceptional interpersonal skills, with the ability to build and maintain positive relationships with co-workers, and management.

4.    Other Duties    
•    This position is eligible for remote work.  The ability to work a hybrid/remote position is based on work performance and ability to create and maintain                engaging work relationships.  The primary reason for any remote work is to support the credit union’s business continuity efforts.

•    Remains compliant with applicable laws and regulations, including but not limited to BSA and the USA Patriot Act.

•    Maintain a productive relationship with the Supervisory Committee, Examiners, Auditors, and the internal audit function.

•    Ensures compliance with Credit Union policy and standards and makes recommendations as needed. 

•    Responsible for any additional duties and or responsibilities as assigned. 

Qualifications

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION/CERTIFICATION AND EXPERIENCE:

Bachelor’s Degree from an accredited college or university with a minimum of eight years progressive leadership and product experience in the banking or complimentary industry.   Fluency with storytelling, reporting and analytical tools. 

PHYSICAL AND MENTAL ACTIVITY REQUIREMENTS OF THIS POSITION

FINGER DEXTERITY:    Using primarily just the fingers to make small movements such as typing, picking 
    up small objects, or pinching fingers together.

TALKING:    Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.

AVERAGE HEARING:    Able to hear average or normal conversations and receive ordinary information.

REPETITIVE MOTION:    Movements frequently and regularly required using the wrists, hands, and/or fingers.

AVERAGE VISUAL ABILITIES:    Average, ordinary visual acuity necessary to prepare or inspect documents or products, or operate machinery.

PHYSICAL STRENGTH:    Sedentary work; sitting most of the time.  Exerts up to 10 lbs. of force occasionally.  (Almost all office jobs.)

REASONING ABILITY:        Ability to apply logical or scientific thinking to define problems, collect data,
        establish facts and draw conclusions.   Able to interpret a variety of technical 
        instructions and     can deal with multiple variables.

MATHEMATICS ABILITY:    Ability to perform basic math skills and interpret personal finance concepts 
    utilizing ratios and percents.  

LANGUAGE ABILITY:         Ability to read periodicals, journals, manuals, dictionaries, thesauruses, and
        encyclopedias.  Ability to prepare business letters, proposals, summaries, and 
        reports using prescribed format and conforming to all rules of punctuation, 
        grammar, diction, and style.  Ability to conduct training, communicate at panel
        discussions, and make professional presentations.  sentences; using normal word 
        order with present and past tenses; using a good vocabulary.

WORKING CONDITIONS

NONE:    No hazardous or significantly unpleasant conditions (such as in a typical office).

INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected.  They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions.  Well constructed job descriptions are an integral part of any effective compensation system.  

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included.  Peripheral tasks, only incidentally related to each position, have been excluded.  Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions.  In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all inclusive.  Additional functions and requirements may be assigned by supervisors as deemed appropriate.  

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals.  However, no accommodation will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts.  The organization maintains its status as an at-will employer.  Employees can be terminated for any reason not prohibited by law.