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Director of Managed Care Sales

Johns Hopkins Health Plans
Hanover, MD Full Time
POSTED ON 2/2/2025
AVAILABLE BEFORE 5/2/2025

Job Responsibilities :

Reporting to the Executive Director, Sales and Marketing, the Director, Sales is a pivotal leadership role at Johns Hopkins Health Plans, responsible for developing, implementing, and advancing best-in-class Broker and Field Marketing Organization (FMO) sales distribution relationships. This role demands a deep understanding of the Maryland and Virginia Medicare Advantage (HMO & PPO) as well as Dual Eligible Special Needs (D-SNP) markets. Additionally, this role will collaborate with both Medicaid and Commercial partners in developing go-to-market plans. The position also requires expertise in broker distribution dynamics, and working knowledge of the TRICARE-approved Uniformed Services Family Health Plans (USFHP) program – specifically in the DC, DE, MD, PA, VA, WV markets. The Director of Sales is accountable for achieving and exceeding line-of-business annual sales targets through effective planning, coordination, and execution of sales activities.

The Director of Sales will :

  • Drive growth-focused membership acquisition strategies through developing and managing key relationships with external broker agency and agent partnerships.
  • Develop competitive incentive structures for internal sales representatives and external broker partners.
  • Lead and inspire a high-performing sales team, provide training, leadership development, and implementation of best practices to achieve optimal results.
  • Manage CRM platforms to enhance lead management, optimize sales operations, and provide actionable insights to improve performance.
  • Oversee call center sales operations, ensuring exceptional customer engagement and service standards.
  • Collaborate with marketing teams to align lead generation efforts with sales objectives, ensuring comprehensive support for achieving all sales goals.

Key responsibilities include :

  • Establish and nurture strong broker and FMO relationships to expand distribution channels and drive sustained growth.
  • Leverage expertise in the Medicare Advantage DSNP market to identify opportunities and craft tailored strategies within the Maryland and Virginia regions.
  • Maintain an in-depth knowledge of the TRICARE / USFHP program – specifically within the DC, Maryland, Virginia, West Virginia, Delaware and Pennsylvania markets – ensuring alignment with sales strategies and compliance requirements.
  • Consult on both Medicaid and Commercial health plan positioning, go-to-market best practices and cross-product coordination / synergy
  • Monitor sales metrics and trends, developing actionable plans to improve performance and exceed sales targets.
  • Implement strategic training programs to develop internal sales teams and external broker partners, fostering a culture of continuous improvement and professional growth.
  • Direct and provide oversight for day-to-day sales operations, including lead management, broker engagement, vendor coordination, and sales team performance.
  • Partner with marketing to design and execute targeted advertising campaigns, ensuring alignment with sales initiatives and objectives.
  • Qualifications :

  • A Bachelor’s Degree in Business, Health Administration or related field is required.
  • A Master’s Degree within a related field is strongly preferred. Substantial industry experience in lieu of degree attainment will be considered for exceptional candidates.
  • Minimum of 10 years of direct experience in selling health insurance products and value-added services, including 3-5 years of experience managing a sales department. Experience working with the military community is preferred. Proven experience in relationship and project management, with a strong ability to build and sustain teams. Demonstrated experience working in a highly regulated Medicare Advantage sales environment.
  • Extensive knowledge of Medicare Advantage products, including demonstrable experience with DSNP products, and broker distribution channels within Maryland and Virginia. Working knowledge of the TRICARE / USFHP program and its unique market requirements. Strong working knowledge of state Medicaid program dynamics.
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