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Luxury Wine Sales Specialist -Raleigh

Johnson Brothers
Raleigh, NC Full Time
POSTED ON 2/17/2025
AVAILABLE BEFORE 3/16/2025
Johnson Brothers is a multi-generational family-owned wine, beer, and spirits distributor in the United States. Founded by Lynn Johnson in 1953, the company remains committed to its founding values of work ethic, passion, innovation, teamwork, excellence, and integrity. Through forging strong partnerships with top-tier suppliers globally, Johnson Brothers offers an exceptional portfolio of world-class brands to customer partners across 17 states. With a dedicated team of 3,800, Johnson Brothers remains committed to delivering excellence and continued growth across its operations. For the second consecutive year, Johnson Brothers has been honored as one of the Most Trustworthy Companies in America by Newsweek.

Explore exciting career opportunities at Johnson Brothers across a range of functions. Whether your expertise lies in accounting, finance, customer service, sales, trade development, or information technology, we have opportunities tailored for you. Join us and be part of a dynamic team driving innovation and excellence in the beverage industry.

For more information about Johnson Brothers, please visit johnsonbrothers.com, or visit the company on Instagram and LinkedIn

On-Premise Sales Consultant focused on luxury spirits and estate wines as part of the Oxford Street Merchants team. This knowledgeable and accredited team brings a passion for brand stewardship and storytelling, leaving customers with an unparalleled luxury experience.

Job Description:

  • Job Duties & Responsibilities:
  • Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
  • Develop and maintain specific Target Accounts list to grow the luxury portfolio in designated territory.
  • Drive new luxury placements and increase luxury market share through securing new Points of Distribution in key independent retail and On-Premises accounts.
  • Increase by the glass presence within influential accounts.
  • Identify iconic/key accounts & develop account performance & activation plans.
  • Manage execution of luxury allocations in relationship with key accounts.
  • Brand Building, Education and Expertise:
  • Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
  • Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers.
  • Serve as brand/category product knowledge expert. Have expert knowledge on competitor brands and conduct competitive analysis.
  • Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers. Conduct and plan special events in market.
  • Serve as brand/category product knowledge expert. Have expert knowledge on competitor brands and conduct competitive analysis.
  • Provide specific brand expertise during interactions to leverage growth opportunities.
  • Educate the consumer and trade through direct interaction including providing brand expertise/training at consumer, and key account level.
  • Provide consumer, channel, and competitive insights. Use insights to collaborate with brand and supplier sales teams to develop innovative programs and ideas.
  • Required Qualifications:
  • Skills & Abilities
    • Dynamic and creative storyteller with previous sales experience within the luxury wine or adult beverage industry.
    • Industry certifications preferred i.e., CSW, CSS, Court of Master Sommelier
    • Impeccable time management.
    • Ability to multi-task and meet deadlines.
    • Must have a valid Driver's License, reliable transportation, and be able to drive/travel through the designated market area.
  • Years of Experience
    • Proven experience working with iconic, luxury brands and interest in investing in the continued development of luxury brands while building meaningful relationships with top accounts within the on premise channel: resorts, restaurants, and country clubs is ideal.
    • 2 years of Luxury sales experience with a proven track record of territory growth and development
  • Education
    • Bachelor's degree strongly preferred (or analogous industry experience/skills).
Candidate must pass drug screen, physical and criminal background check.

Johnson Brothers is committed to providing equal employment opportunity and equal treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis in protected by applicable federal, state and local law. Johnson Brothers makes employment decisions based solely on the basis of qualifications for the job.

Worker Sub-Type:

Regular

Time Type:

Full time

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