Content Creator

CONTENT CREATOR

Location: Bordentown Township and Burlington Township
Department: Marketing

Job Overview:

We are seeking a creative and driven Content Creator to join our team. The ideal candidate will have a passion for storytelling and be able to create engaging, high-quality content that resonates with our audience across various platforms. As a Content Creator, you will be responsible for producing diverse content, including blog posts, social media updates, videos, graphics, and more. Your work will play a key role in building our brand’s voice, increasing engagement, and driving traffic.

Key Responsibilities:

Content Creation:

• Develop engaging, high-quality written and visual content for various platforms, including social media, blogs, websites, email newsletters, and more.
• Produce multimedia content such as videos, animations, podcasts, and infographics to engage and inform audiences.
• Write and edit compelling copy that aligns with the brand's tone, voice, and messaging.
• Brainstorm new content ideas and formats that will appeal to our target audience and help achieve marketing goals.
• Stay up-to-date with trends in content creation, social media, and digital marketing to ensure fresh, innovative content.

Social Media Management:

• Create and schedule social media posts for various platforms (e.g., Instagram, Twitter, Facebook, TikTok, LinkedIn).
• Engage with followers and respond to comments, messages, and inquiries on social media.
• Monitor social media trends and competitor activity to stay ahead of content trends and audience preferences.
• Analyze social media metrics to determine the effectiveness of content and adjust strategies as needed.

Brand Consistency:

• Ensure that all content aligns with the company’s brand guidelines, tone, and messaging.
• Collaborate with marketing and design teams to create cohesive campaigns that reflect the brand’s identity.
• Help maintain a content calendar to ensure timely delivery of content and a consistent brand presence across channels.

Collaboration & Feedback:

• Work closely with marketing, design, and product teams to ensure content supports larger marketing and business initiatives.
• Take feedback and revisions from internal teams and stakeholders to refine and improve content.
• Participate in brainstorming sessions to contribute creative ideas and strategies for new campaigns.

Content Strategy & Optimization:

• Analyze content performance using tools like Google Analytics, social media insights, and email marketing metrics.
• Adjust content strategies based on data to improve engagement, reach, and conversions.
• Ensure SEO best practices are implemented in written content to enhance visibility and search rankings.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
• 2 years of experience in content creation, writing, or social media management.
• Strong portfolio demonstrating a variety of content types (e.g., blog posts, videos, social media posts).
• Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software) and social media management platforms (e.g., Hootsuite, Buffer).
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different platforms and audiences.
• Strong attention to detail and creativity, with the ability to work independently and manage multiple projects.
• Basic understanding of SEO principles and how to create content optimized for search engines.

Preferred Skills:

• Experience in photography or videography is a plus.
• Knowledge of analytics tools (e.g., Google Analytics, social media insights).
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Familiarity with website CMS (e.g., WordPress) and blogging platforms.
• Ability to work under tight deadlines and adapt quickly to changes in direction.

Why Join Us?

• Competitive salary and benefits package.
• Collaborative and creative work environment.
• Opportunities for personal and professional growth.
• Work on exciting, diverse projects with a talented team.

If you're a passionate content creator with a knack for storytelling and a desire to make an impact, we’d love to hear from you. Apply today and help us share our story with the world!