Social Media/SEO/Website Manager

Social Media/SEO/Website Manager

Location: Bordentown Township and Burlington Township
Department: Marketing

Job Overview:

We are looking for a versatile and results-driven Social Media/SEO Manager/Website Manager/Customer Experience to join our dynamic team. This role combines expertise in social media management, search engine optimization (SEO), website management, and customer experience to enhance our online presence, drive organic traffic, and ensure an excellent customer journey. The ideal candidate will be able to wear multiple hats and manage various aspects of our digital marketing and customer engagement efforts.

Key Responsibilities:

Social Media Management:

• Develop and execute social media strategies to increase brand awareness, engagement, and drive website traffic across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create and curate engaging content for social media channels, ensuring it aligns with brand voice and objectives.
• Monitor social media trends, analyze audience behavior, and adjust strategies to maintain relevance and grow the community.
• Manage social media advertising campaigns and measure ROI.
• Respond to customer inquiries and comments on social media in a timely, professional manner.

Search Engine Optimization (SEO):

• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Optimize website content, metadata, and other SEO elements to enhance visibility and performance on search engines.
• Analyze website traffic and user behavior using tools like Google Analytics, SEMrush, or Ahrefs to drive SEO improvements.
• Collaborate with content creators, web developers, and designers to ensure that SEO best practices are integrated into content and website development.

Website Management:

• Oversee website content, ensuring it is up-to-date, optimized for performance, and aligns with overall marketing goals.
• Work with web development teams to improve site functionality, user experience (UX), and ensure seamless navigation.
• Monitor website performance, troubleshoot issues, and implement enhancements as necessary.
• Optimize website for mobile responsiveness and ensure compatibility across different browsers and devices.
• Implement A/B testing and user experience (UX) testing to continually improve website performance and conversion rates.

Customer Experience:

• Ensure that the online customer journey is seamless, intuitive, and provides a positive experience from first touch to post-purchase.
• Work with customer support teams to address and resolve customer issues that may arise through online channels.
• Monitor customer feedback on all digital platforms and advocate for improvements in processes or products based on insights gathered.
• Implement strategies to improve website conversion rates and customer satisfaction.
• Conduct regular customer experience assessments to identify pain points and create solutions to enhance the overall digital customer experience.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5 years of experience in social media management, SEO, website management, and customer experience.
• Proven track record in growing social media engagement, improving SEO rankings, and optimizing websites.
• Experience with content management systems (CMS) such as WordPress, Shopify, or others.
• Strong knowledge of SEO best practices, Google Analytics, and SEO tools (e.g., SEMrush, Moz, Ahrefs).
• Ability to work collaboratively with cross-functional teams, including content, design, and development teams.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong project management skills and the ability to multitask effectively in a fast-paced environment.

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
• Familiarity with e-commerce platforms and customer behavior analysis.
• Graphic design skills (Adobe Suite, Canva, etc.) are a plus.
• Experience with paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Knowledge of HTML, CSS, or JavaScript is a plus.
• Strong understanding of customer experience management and digital touchpoints.

Why Join Us?

• Competitive salary and benefits package.
• Collaborative and innovative work environment.
• Opportunities for professional development and career advancement.
• Work on exciting, impactful projects with a focus on driving customer engagement and digital growth.

If you're passionate about social media, SEO, website optimization, and enhancing customer experience in the digital space, we would love to hear from you. Apply today and help us grow our online presence while ensuring our customers have the best possible experience!