Digital Asset Specialist

Description

Position Overview:

We're a leading global fitness company seeking a talented, passionate digital asset specialist-production artist to join our internal marketing team. Under the direction of the graphic production manager, the digital asset specialist-production artist will serve as the content custodian of marketing assets processing, organizing, routing, tagging and uploading to DAM system while adhering to file naming, metadata and keywording guidelines. Develop final mechanical files from creative layouts for print and digital production on assigned projects. You will work on a wide range of integrated marketing assets and materials across multiple brands; execute feedback and changes while building final mechanical print or digital files for release to our global teams and vendors including image assets, ads, sell sheets, handouts, brand platforms, print and web deliverables.

Responsibilities:

Digital Asset Management: 

· Establish and document asset naming and organizational best practices

· Organize and maintain file structures, image transfers, and related asset information

· Oversee the asset routing and approval process

· Enhance DAM searchability through keywording, tagging, & metadata updates

· Maintain knowledge of DAM metadata structures

· Maintain knowledge of user access and permissions

· Monitor communications for user assistance requests

· Serve as the primary contact for system and status inquiries

· Document bugs and feature improvements and communicate to graphic production manager

Design Process: 

· Organizes and refines design project handed-off from graphic & digital designers

· Facilitates the production of design solutions from creative team

· Encourages/enables design team to produce quality release files

· Works with graphic designers and production manager to determine appropriate production handoff points

· Works with marketing managers to determine appropriate final deliverables needed for projects

· Ensures proof rounds and final mechanicals are accurate and error free, including file construction, organization and prepping of files for printing or digital output

· Digital Design

· Assists in providing web optimized graphic support for all digital properties

Project Management: 

· Engages in the typical responsibilities of evaluating, organizing and integrating projects

· Encourages designers, marketing managers, product managers and copywriter to communicate and 

· provide accurate content for purposes of production efficiency

· Relies on experience and judgment to plan, organize and accomplish goals

· Assists graphics team as needed in overseeing the completion of projects

Develop Industry Knowledge and Network: 

· Strives to constantly improve skill sets: production best practices, digital asset processes and communication

· Stays up to date on industry trends and styles

· Participates with peers in professional development, classes or associations

Marginal Job Functions:

· Completes special projects as required

· Enforces the routing and approving of artwork proofs and/or samples

· Assists marketing/sales teams with image/digital requests

Requirements

Education:

· College degree in graphics, library and information sciences or equivalent experience

Experience:

· 3 years’ experience as a digital asset specialist / graphic production artist

· Knowledge of digital asset management (DAM) systems, image processing, organizing, routing, content management, metadata, taxonomies, uploading and retrieval of internal and external image databases

· Ensuring accuracy and compliance, completeness, consistency and timely updates of marketing assets

· Establishing and adhering to file naming, metadata, taxonomy, and keywording guidelines

· Coordinating with various teams to verify photographers, image rights, licensing, & usage of assets being 

· loaded to the DAM system

· Knowledge of layout principles, aesthetic design concepts, branding and typography

· Competent with Adobe Creative Suite and related design tools

· Experience with Microsoft Office and Google suite

· Agency or in-house agency and previous digital asset management experience is a plus

Other Requirements:

· Mac-based: Adobe Photoshop, Illustrator, InDesign, Microsoft Word, Excel and Power Point required

· Ability to quickly grasp project parameters, brand standards and templates of established creative

· Strong attention to detail and accuracy when performing assigned tasks 

· Must be able to organize multiple projects and deadlines simultaneously

· Ability to effectively problem solve

· Team player with excellent interpersonal and communication skills, both verbal and written

· Ability to deliver best-in-class production for mechanical print and digital files

· Occasional domestic travel may be required 

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs