Senior Digital Marketing Specialist

Description

Position Overview:

Under the direction of the Global Digital Marketing Manager, this position will work on various digital marketing projects across multiple brands, including websites, landing pages, email, and social media. In addition, the Digital Marketing Specialist will also interact with international subsidiaries to ensure that we meet their translation and localization needs.

The Digital Marketing Specialist must enjoy learning and using various online marketing tools, including content management systems, Google Analytics, Google Ads, social media management, and search engine optimization platforms. This is a non-supervisory position.

Responsibilities:

Implement Global Digital Marketing Strategy:

· Execute the global digital marketing strategy across all relevant channels to build brand awareness and elevate the customer experience.

· Demonstrate ownership of digital projects from concept to completion, including adding or enhancing website pages, sections, programs, etc.

· Coordinate, manage, and maintain translated content and approval processes across multiple international brand websites

· Work with international team to localize websites and campaigns as needed

· Collaborate with internal web developers and creative and brand team members to continue progress for website additions, campaign development, and optimization

· Track, report, and analyze digital marketing initiatives across multiple sites for sessions, page views, engagement, acquisition, bounce rate, etc. Make recommendations based on findings

· Lead execution of global social media initiatives by maintaining the content calendar, seeking approval from stakeholders, and publishing to global brand Facebook and Instagram accounts

· Audit multiple brand sites for quality of accuracy, style, and consistency. Update as needed or assign updates to the Content Coordinator

· Maintain brand integrity by being a champion for brand standards in all customer-facing online communications

· Identify digital trends and opportunities for implementation within the business

Marginal Job Functions:

· Other projects as needed

Requirements

Education:

· 4-year degree in business, marketing, or related field required

Experience:

· Minimum of three (3) to five (5) years of demonstrated success in facilitating online marketing initiatives, including SEO/SEM, email, social media, and/or display advertising campaigns

· Proficient in the use of Content Management Systems (CMS), Google Analytics, and social publishing software

Other Requirements:

· Microsoft Office Suite required

· Occasional domestic travel may be required

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs