Director, Paid Media Strategy - Media Excellence - New Brunswick, NJ

We’re seeking an experienced Multichannel Media Director to join J&J’s Media Excellence Team. The Director will act as a bridge between internal stakeholders and J&J’s external media AOR to quarterback best-in-class media plans which achieve objectives. The ideal candidate has extensive experience in cross-channel paid media planning, building a culture of operational excellence, and navigating the competing demands of simultaneous campaigns and priorities. Reporting to the Head of J&J Media Excellence, this individual will work directly with numerous internal corporate and MedTech teams and external agency partners to provide subject matter expertise to accelerate J&J performance and leadership in paid media.

This is a hybrid role primarily based in New Brunswick with one day a week in Titusville, NJ.

RESPONSIBILITIES

Manage multichannel media strategies for a group of in-house businesses

• Lead J&J’s Media AOR to develop best-in-class media strategies which achieve business objectives and maximize ROI. This includes driving strategy, innovation, activation, and measurement.
• Own the end-to-end media planning process across Enterprise and MedTech, including but not limited to: Corporate Brand Equity, Nursing, Talent Acquisition, Health Equity, Health for Humanity, Government Affairs, Visioncare, Ethicon, Depuy
• Build strong partnerships with cross-functional teams in Corporate Communications, Finance, and Procurement to ensure brand safety, compliance, budget management and advanced measurement.
• Drive leadership priorities by developing strong partnerships and evolving ways of working

  Media execution, education and functional needs

  • Act as a bridge between internal stakeholders and J&J’s media AOR to quarterback best-in-class media plans which achieve objectives.
  • Oversee client media briefs to ensure inputs are clear, strategically-sound and clearly outline what success looks like i.e. KPIs and measurement goals.
  • Partner with Brand Equity’s Omnichannel Team to review media plan strategies and execution.
  • Partner with Issues & Brand Protection Team to ensure brand safety controls and considerations are proactively and routinely managed.
  • Facilitate the development and/or refresh of addressable target audiences and data pass back between various internal and external stakeholders.
  • Provide input on High Value Audience (HVA) segments to maximize targeting and advertising/marketing impact
  • Ensure that meaningful KPI’s and performance metrics are developed for all J&J Equity media partnerships and aligned with internal management in advance. This includes targeted channels for reaching unique stakeholder audiences (DE&I, Government Policymakers, Talent Recruiting) that might not deliver mainstream media cost KPI’s and cost.
  • Leverage media innovation driven by J&J Media Excellence team
  • In partnership with procurement, lead annual Agency Scope of-Work and Performance Evaluations

    Oversee Paid Media Executional and Measurement

    • Lead executional oversight of paid media plans with media agencies to ensure alignment with plan requirements, budget, media delivery and channel allocation
    • Work closely with Media Agency to optimize diagnostic metrics while in-flight
    • Partner with Global Strategic Insights to provide longer-term attitudinal marketing-mix measurement (3 month post-campaign), and annually with Global Reputational Insights System (GRIS)
    • Continuous application of learnings and best practices thru data-driven insights and testing

      Central Voice for Med-Tech and Vision on Media Activities and Needs

      • Ensure representation in all Enterprise media activities including Power Partners, Upfronts
      • Provide opportunities for CIR Marketing and Media Capabilities training with Med-Tech and Vision
      • Support data feeds and measurement/optimization
      • Leverage overall J&J relationship with Agency partners to ensure they are providing best-in-class media planning/buying services, fees and industry expertise

        Ensure “Media Industry Leading Approach” and shared learning

        • Support CIR Marketing and Media Capabilities and training programs across all sectors
        • Scale best practice organization-wide success stories to drive proof of concept and engagement from our marketers, including sharing best practices and identifying opportunities to scale inclusive, digital and media learning opportunities across all divisions of the J&J enterprise.