What are the responsibilities and job description for the Johnson & Johnson is hiring: Product Manager, Professional Promotion - Rheumatol position at Johnson & Johnson?
Job Description - Product Manager, Professional Promotion – Rheumatology (2506230951W)
Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at Johnson & Johnson .
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.
The Product Manager, Professional Promotion, is a core member of the brand team accountable for supporting brand strategy and messaging, tactical plan execution, field sales force partnership, connectivity, and resource development, and building the Advanced Practice Provider (APP) strategy for one of J&J’s lead assets, TREMFYA. This position reports to the Group Product Director, HCP Marketing.
Key Responsibilities :
- Support the development of HCP brand strategy, including messaging, incorporation of new clinical data sets, and collaboration with the Consumer and Access & Customer Experience (ACx) teams on the evolution of brand narrative, field messaging, and cross-channel coordination across personal and non-personal promotion.
- Shape and execute the HCP tactical plan based on Rheumatology market understanding, evolution of that market with competitive entrants & internal clinical studies, and an insights development plan.
- Lead key Field Meetings in partnership with Field Operations and Learning Excellence and lead the development of core Field Resources to connect brand strategy to executional excellence.
- Own the development and execution of an Advanced Practice Provider (APP) strategy and tactical plan to win with this emerging stakeholder in 2025.
- Lead and optimize Samples strategy for the brand.
- Proactively connect and provide inputs to cross-functional partners as it relates to brand strategy & tactical implementation, including but not limited to, Sales, Medical Affairs, Learning Excellence, Global, Insights, etc.
- Shape and participate in advisory boards, congresses and attend scientific sessions where needed.
- Co-manage AOR and agency partners with Professional Promotion Product Director, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key tactics and deliverables.
We believe the values that guide our decision-making are guided by Our Credo, which challenges us to put the needs and well-being of the people we serve first.
Qualifications
Education :
Experience and Skills :
Required :
Preferred :
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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