What are the responsibilities and job description for the Product Director, Lifecycle Strategy & Marketing - Immunology position at Johnson & Johnson?
Job Description - Product Director, Lifecycle Strategy & Marketing - Immunology (2506232401W)
Product Director, Lifecycle Strategy & Marketing - Immunology - 2506232401W
Description
Johnson & Johnson is recruiting for a Product Director, Lifecycle Strategy & Marketing– Immunology, located in Horsham, PA.
The Product Director, Lifecycle Marketing & Strategy is a critical role leading product strategy development and implementation for multiple Immunology brands. This role will report to the Senior Director of Immunology Lifecycle Strategy.
The Product Director will be responsible for building a comprehensive marketing strategy designed for patients to start and stay on J&J therapies. This will require evolving and communicating value propositions for multiple stakeholders across channels. Additionally, this role will lead the development of innovative lifecycle strategies to maintain product access and preserve patient continuity. The Product Director will work closely with multiple functions including Marketing, Strategic Customer Group, Strategic Insights & Analytics, Field teams, Medical Affairs, Regulatory, Legal, and outside vendors to effectively develop strategies and implement key commercial activities.
Key Responsibilities :
- Lead comprehensive brand strategy and marketing activities (professional promotion, market access, and customer experience) for multiple J&J Immunology products.
- Support the development of innovative strategies to support J&J Immunology growth product launches and commercial strategic imperatives.
- Evolve pricing and contracting strategies for multiple products in close collaboration with the Value, Access, and Pricing (VAP) team to preserve Gross-to-Net (GTN).
- Evolve market access strategies in close collaboration with VAP and Strategic Account Management teams to maintain patient access to multiple therapies.
- Collaborate with multiple field sales, channel, and Strategic Customer Group teams by providing updated messaging, tools and assets that represent the value proposition in an evolving competitive landscape.
- Generate insights through use of secondary data, market research, voice of customer and field engagement. These insights will then translate to strategy development which will include, but not be limited to, value positioning, digital brand presence, access and pricing strategies, and innovative partnerships.
- Track and monitor competitive activities and regulatory submissions to develop organizational perspective on future competitive landscape. Work within regulatory guidelines to achieve goals.
- Engage senior leadership team to secure alignment to position the portfolio for short-term and long-term success.
- This is not a comprehensive listing of job functions. Other duties may be assigned.
Qualifications
Preferred :
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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