What are the responsibilities and job description for the Product Director (Senior Manager), Bispecifics Market Access Marketing – Operations & Community[...] position at Johnson & Johnson?
Johnson & Johnson is currently recruiting for a Product Director, Bispecifics Market Access Marketing – Operations & Community Expansion for TALVEY and TECVAYLI located in Horsham, PA. This role will report into the TALVEY, Bispecific Community Expansion & Market Access marketing team but will support both of Johnson & Johnson’s marketed bispecifics, TALVEY and TECVAYLI.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.
We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.
The Product Director will oversee the development and implementation of market access strategies specifically focused on addressing operational complexities impacting patient access for TALVEY and TECVAYLI, particularly in the community oncology setting where bispecific adoption currently lags. The Product Director will work closely with agency partners and internal partners (including TALVEY and TECVAYLI marketing teams, real-world value & evidence, KAM and ABS customer-facing teams, and strategic customer group) to develop market access strategies and tactics that enable and accelerate community expansion of J&J’s multiple myeloma bispecifics.
Key responsibilities include :
- Lead bispecific community expansion marketing tactic execution from insight generation, agency development, regulatory oversight process and launch with KAM (Key Account Manager) and ABS (Area Business Specialist) field teams.
- Support development and execution of resources and initiatives with pharmacy stakeholders who often serve as operational champions for bispecifics.
- Oversee the creation and deployment of a customized bispecific value proposition / value narrative tailored for provider GPOs as well as GPO FFS programming for TECVAYLI and TALVEY.
- Collaborate with RWV&E partners on development of economic models / tools tailored to address provider PHDM careabouts.
- Partner with and across KAM, ABS and FRM (Field Reimbursement Manager) teams to ensure account teams are knowledgeable on TECVAYLI, TALVEY and approved resources and solutions to support community expansion of bispecifics.
- Partner with SIA team to broaden and evolve set of KPIs to effectively monitor and track marketing tactic impact and progress towards bispecific community expansion.
Qualifications
Preferred :
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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