What are the responsibilities and job description for the Therapy Access and Lifecycle Specialist position at Johnson & Johnson?
Job Description
This is a critical role within our U.S. marketing team. The Product Director, Therapy Access and Lifecycle Marketing will be responsible for leading the development and execution of an integrated U.S. therapy access strategy, inclusive of lifecycle planning for our PH portfolio. Key responsibilities include:
This is a critical role within our U.S. marketing team. The Product Director, Therapy Access and Lifecycle Marketing will be responsible for leading the development and execution of an integrated U.S. therapy access strategy, inclusive of lifecycle planning for our PH portfolio. Key responsibilities include:
- Lead development of executional focus for the field-based Therapy Access team, inclusive of access pull-through/fulfillment strategy and tactics for the brand.
- Provide strategic input and oversight of portfolio access positioning along with pull-through strategies and tactics for an HCP audience.
- Participate and actively provide inputs to cross-functional partners as it relates to market access and pricing to align payer strategy with brand objectives.
