What are the responsibilities and job description for the Performance Media Manager position at Johnson Outdoors?
Job Details
Description
Performance Media Manager
At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers.
Come help shape the growth of Johnson Outdoors by managing the global performance marketing strategies for our iconic outdoor brands in , , and !
The person is this role leads and optimizes performance marketing strategies in paid search, social, display, and other channels to drive high converting, profitable campaigns. They will drive DTC revenue through full-funnel global paid media campaign performance, meeting or exceeding KPI targets.
Key Responsibilities :
- Strategy development : Oversees the development and execution of DTC performance marketing strategies and plans for all JO brands to achieve business results. Aligns with BUs on annual plans and expected results; partners with media agency to drive high converting, profitable campaigns, recommend key performance indicators (KPIs) for each funnel tactic, and set performance targets for marketing campaigns.
- Planning : Lead the media planning process, which includes partnering with Brand Management teams to deliver annual GTM / Marketing plan briefings, target consumer identification, and campaign plans (e.g., new product launches, etc.) to agencies and cross-functional teams.
- Campaign Briefings : Contribute to the campaign briefing process by collaborating with Brand Management on the development and delivery of campaign briefs to external agencies and internal teams (e.g., Content Marketing)
- Budget & forecasting : Supervises budget management, key tactics, and spend for paid media plan, along with channel forecast and budget recommendations; partners with agency to adjusts tactics based on shared learning and opportunities.
- Learning plan : Develops clear testing and measurement roadmap to optimize campaigns for better performance (includes A / B testing, audience segmentation, retargeting, and placement); collaborates with internal and external teams to manage.
- Analytics : Analyzes campaign performance to identify trends, insights, and areas for improvement. Closely monitors KPIs and metrics (e.g., CTR, CPC, ROI, ROAS) to evaluate campaign effectiveness, optimize underperforming campaigns, and maximize ROI.
- Relationship management : Owns relationships with media agencies, relevant media partners, and performance marketing technology vendors (including product feed management), suggesting new vendors as fit. Hold agencies accountable to performance targets.
- Performance reporting : Establishes a cadence of performance reporting using KPI dashboards. Shares campaign performance with management and BUs, offering actionable insights.
- Campaign management support : Oversees campaign management and ad account management by team members and agencies, ensuring progress on goals and timelines.
- Cross-functional Collaboration : Collaborates with teams such as content marketing, integrated marketing, merchandising, product, and sales teams to ensure a cohesive and integrated approach. Partners with Brand Management and Sales (for promotions) to evaluate opportunities to improve campaign effectiveness, and conversion.
- Performs other duties as assigned.
Supervisory / Management Responsibility :
Knowledge & Background Requirements :
A few pointers about our culture :
What you will receive :
All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at to let us know the nature of your request and your contact information.
About Us :
JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories : Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include : Old Town® canoes and kayaks; Ocean Kayak™; Carlisle® paddles; Minn Kota® fishing motors, batteries, and anchors; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.
