What are the responsibilities and job description for the Marketing Assistant position at Johnson RV?
About Johnson RV
At Johnson RV, we’re passionate about adventure and excellence. As a premier name in the recreational vehicle industry, we’re renowned for offering top-quality RVs and unforgettable customer experiences. Behind our success is an innovative marketing team that thrives on creativity, cutting-edge digital strategies, and AI-driven solutions. We’re not just selling RVs—we’re inspiring journeys, and we’re looking for a digital marketing visionary to join us.
Position: Digital Marketing & AI Specialist
Are you a trailblazer in the world of digital marketing? Do you get excited about leveraging AI to craft innovative campaigns that break the mold? Johnson RV is seeking a Digital Marketing & AI Specialist to lead the charge in pushing the boundaries of online advertising, social media, and AI applications.
This isn’t just a job; it’s an opportunity to drive strategy, build impact, and shape the future of marketing for an industry leader. You’ll work at the crossroads of creativity and technology, utilizing tools like Google Ads, SEO, SEM, paid social platforms, and AI-driven marketing initiatives to elevate our brand to new heights.
What You’ll Do
- Mastermind Campaigns: Design, implement, and optimize digital advertising campaigns across Google Ads, SEO, SEM, and social media channels to maximize ROI.
- Social Media Strategy: Manage, monitor, and grow Johnson RV’s social media presence by creating engaging content, scheduling posts, and analyzing platform performance to increase engagement and brand awareness.
- Innovate with AI: Create and refine AI-generated scripts, prompts, and GPT solutions tailored to our marketing team’s needs.
- Analyze & Optimize: Dive into performance data, turning insights into action to enhance strategy and execution.
- Brand Consistency: Contribute to visual content and branding efforts, ensuring cohesive messaging across all platforms.
- Stay Ahead: Keep up with emerging trends in digital marketing, social media, and AI, applying cutting-edge techniques to maintain a competitive edge.
- Photography Expertise: Capture striking inventory photos across all Oregon locations, showcasing our RVs in the best light.
- Collaborate & Report: Partner with the marketing team to align strategies and report directly to the Marketing Director with performance insights.
What We’re Looking For
- Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Experience: Proven track record managing multi-channel digital advertising campaigns, including social media platforms.
- Social Media Expertise: In-depth knowledge of social media platforms, best practices, and analytics tools to drive engagement and conversions.
- AI Savvy: Expertise in AI tools, with the ability to craft scripts and prompts that drive marketing success.
- Creative Edge: Proficiency with design platforms like Adobe Creative Suite (or similar tools).
- Data-Driven: Analytical mindset with a flair for turning numbers into actionable strategies.
- Team Player: Stellar communication and collaboration skills to thrive in a fast-paced environment.
- Go-Getter: Ability to juggle multiple projects without missing a beat.
- Bonus Points: Prior experience or a genuine interest in the RV industry.
Why Join Us?
- Work at the forefront of digital marketing innovation.
- Be part of a team that values creativity, ambition, and growth.
- Use your skills to make a real impact in a thriving, adventurous industry.
- Enjoy the flexibility of a dynamic role that lets you travel, create, and inspire.
Ready to Apply?
If you’re ready to take your career to the next level, send us your resume and a cover letter highlighting your achievements in digital marketing, social media management, and AI. Johnson RV, your creativity meets our passion for adventure, and the possibilities are endless.
Job Type: Full-time
Pay: $65,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
Education:
- Bachelor's (Required)
Experience:
- RV Dealership: 1 year (Preferred)
- Digital marketing: 2 years (Required)
- AI: 2 years (Required)
- Adobe Creative Suite: 1 year (Required)
- Data: 2 years (Required)
Ability to Commute:
- Sandy, OR 97055 (Preferred)
Work Location: In person
Salary : $65,000 - $70,000