What are the responsibilities and job description for the TikTok Video Creator position at JOI?
We’re Hiring: Freelance TikTok Video Creator
📍 Remote | 🎥 Freelance | 💚 Plant-Based Brand | 📈 Growth-Focused
Are you chronically online (in a good way)? Do you dream in trends, transitions, and TikTok sounds? Do you know how to turn a single Oat Creamer packet into a cinematic, scroll-stopping moment?
JOI is looking for a freelance TikTok Video Creator to help us grow our community, boost visibility, and drive real sales—one irresistible video at a time. This is your chance to own JOI’s TikTok content from strategy to shoot, from idea to viral moment. We want someone who can help us own the algorithm with content that feels fun, authentic, and deeply JOI-ful.
- Own the end-to-end creation of TikTok video content: from creative concept to shooting, editing, and publishing.
- Collaborate with other creators, influencers, and our in-house brand team to co-create unique, engaging video assets.
- Grow JOI’s TikTok presence with content that builds community, earns trust, and drives conversions.
- Trendspot like a boss—bring fresh ideas to the table, jump on emerging formats, and make them unmistakably JOI.
- Be the face (and voice!) of our TikTok content or work with others who are. It’s all about what feels authentic.
- A TikTok native with proven success creating content that actually performs.
- Comfortable shooting and editing TikTok videos solo—on your phone or with gear you love.
- A trend chaser and a trendsetter—you understand what works but can twist it to feel unique and original.
- A creative collaborator who’s excited to work closely with our team and other creators.
- Bonus points if you're already a JOI fan or a plant-based lifestyle enthusiast.
- You get to help shape the voice and visual presence of a growing, mission-driven brand on one of the most powerful platforms in the world.
- Full creative freedom (within brand guidelines) to explore, experiment, and innovate.
- Work with a product that’s actually good for people and the planet—JOI is clean-label, nutrient-dense, gut-friendly, and sustainably packaged. Easy to get behind, even easier to fall in love with.
- Flexible freelance contract (we’re open to the right rhythm and structure).
Send us:
- A quick note telling us why you’d crush this
- Links to 2–3 TikTok videos you've created (brand or personal)
- Bonus: A 15-second TikTok idea you’d pitch for JOI
✨ Let’s make plant magic together—one TikTok at a time. ✨