Join Digital is hiring: Director, Content Strategy in Boston

Minimum Requirements Minimum 10 years of experience managing teams and direct reportsMinimum 10 years of experience in product marketingExcellent technical, English grammar, technical writing, and communication skillsA degree or diploma in brand marketingAbility to flex to rapidly changing business priorities and to recommend approaches to optimizing courseware and learning programs in times of high changeStrong organizational skills, and ability to manage and prioritize multiple tasksClearly and persuasively communicate with stakeholders across the organizationExperience with online community buildingProficiency with Google AnalyticsProficiency with social media analyticsResponsibilities The successful candidate will be a great leader that can work across the entire company to raise opinions that will lead and drive conversations about topics impacted by and related to Digital Buildings, Workplace Analytics, and Healthy Buildings technologyThis role will lead the development and tracking of content that engages prospects, customers, partners, and investors, and results in increased pipelineDirector, Content Strategy will lead a team of content strategists that direct content creators across the company and across channels that results in a simple yet compelling set of assets that supports the entire customer journeyBuild and lead a team of world-class content creators to communicate and lead conversations on relevant topics such as hybrid work, getting employees back to the office, healthy buildings and the relationship to Join productsOversee the creation of all content across the company to be sure it communicates a powerful yet simple messagePartner with the creative resources to efficiently develop final graphics, illustrations, and videos to effectively communicate the message and drive pipelineUse technological advances to drive down cost and increase coverage on a limited budgetWork with learning services to define a curriculum that teaches and certifies people on healthy buildings and workspace managementWork closely with the social writing resources to amplify the message, drive awareness, and support the customer journey through social channels, especially focused on LinkedInPublish guidelines and enablement tools to support the development of engaging content that the entire customer journey results in pipeline and successful salesOrchestrating digital content strategies across all leaders driving traffic and engagement that translates to sales and brand promotionEfficiently manage the content marketing budget to drive brand awareness, optimize pipeline yield, and result in beating growth targets for the companyMeasuring the results of marketing activity to inform future content strategies, marketing campaigns, and thought leadership programsImplementing SEO best practices, in collaboration with the SEO teamAbility to differentiate between which platform different kinds of content are best suited to and which stage of the customer lifecycle is best supported by different types of assetsWork cross functionally to design and implement systems and processes that create an efficient approach to content creation, dissemination, testing, and redesigningBenefits An exciting, fast-paced, high-growth company where you can make an impact from day oneA PFC (Primadonna-Free Culture)A culture that offers flexibility and a healthy work-life balanceHealth, vision and dental care (we pay 100% for employee; 50% for family)Employee Stock Option participation401k participationUnlimited PTOGenerous company holidays#J-18808-Ljbffr