What are the responsibilities and job description for the Senior Marketing Manager position at Jollibee?
The Marketing Manager (Sr.) is responsible for two major roles : 1. Omnichannel Manager (Ranking A - fully self-managed responsibility).2. Delivering through the Marketing teams such as Brand, Product, Trade MKT... as a Senior Manager (Ranking least B).The Marketing Manager establishes, builds and leads all marketing functions from marketing strategy and brand storytelling to the shopping experience and customer contact strategy. The position is responsible for designing and facilitating the process for short and mid-term strategic planning, divisional budget planning, vendor management for Brand Management, Consumer Marketing and has knowledge of Trade Marketing.Furthermore, this position also takes on the responsibilities of Omnichannel and Digital Marketing Manager, which requires the ability to build, deploy, and evaluate strategies effectively, as well as implement detailed items for Omnichannel and Digital strategy.KRA 1 : Omnichannel Development and Management (Ranking A) Responsible for implementing the full scope of work of Omnichannel and Digital Marketing Manager (strategy, execution, operation, monitoring... from overview to detail of all items).Create an interconnected ecosystem that JBVN enables to deliver a consistent and personalized experience to customers across multiple channels (a robust infrastructure : online platforms, apps, social media, call centers, stores...), leading to increased customer satisfaction, loyalty, and business growth.Omnichannel Infrastructure Establishment and DevelopmentOmnichannel Sales and Brand-Building Strategy Development (Dine-In, Take-Away, Internal and External Delivery, Others NBC)Digital ManagementKRA 2 : Marketing Strategy Development Market Research and Consumer InsightsData Analytics and Business / Brand AnalysisBrand Marketing Plan DevelopmentIntegrated Marketing Communication Strategy DevelopmentKRA 3 : Market Strategy Execution Overall Brand OperationsProduct DevelopmentMedia Management (Offline and Online)Brand Equity ManagementMarketing Systems DevelopmentKRA 4 : People Management and Compliance Performs other job or expertise related assignments in order to develop oneself and / or share one’s expertise resulting in support for operational efficiency.Perform other tasks assigned by Superiors.Requirements : 1. Experience At least 15 years of working experience in the marketing field, including 5 years working in the Retail / QSR / FnB industry at mid / large-scale companies and multinational corporations.Must have 3 - 5 years of experience in Omnichannel setting up and development.Well-versed in all aspects of offline and online marketing, brand / digital / omnichannel marketing strategies / tactics in the QSR / Retail industry.Ability to strategize and execute detailed work items.Fluent in English.Have experience managing a multi-member team : Brand, Product, Trade MKT…2. Certification CMO / Digital Marketing / SEO / SEM / Content Marketing / Google Analytics…3. Essential Traits Be able to work in a (very) fast-paced environment, multi-task and collaborate closely with multiple business units.Project management skill. Ability to negotiate effectively.Result oriented.Problem-solving and decision-making skills.Interrelates well with diversified communities; likes to meet and deal with people.Highly analytical and able to identify issues, and determine alternative courses of action for the best result.Initiative – product concepts, designs, marketing strategies.Right mindset and Good growth (to add value in brand management).Jollibee Vietnam152 Dien Bien Phu street, Ward 25, Binh Thanh Dist.#J-18808-Ljbffr
