Director of Channel Marketing

Director of Channel Marketing

Remote in Chicago, Illinois

Jones Networking is recruiting for a Director of Channel Marketing to join a Global Payments Company. The ideal candidate will be a SaaS experienced marketing leader and have 5 years B2B marketing experience. This company offers an excellent company culture, amazing benefits, and the role is 100% remote in Chicago, IL.

Director of Channel Marketing Responsibilities:

Strategic collaboration:

• Build and nurture strategic channel marketing relationships with our technology partners across our active regions: NA, UK, EMEA, ANZ.
• Work closely with internal key stakeholders to understand business goals and develop a channel marketing and investment strategy that aligns with company and partner objectives.

Campaign development and activity management:

• Orchestrate impact, scale, multi-channel campaigns that align with both parties’ key messaging that fuel pipeline, accelerate bookings, and enhance partner recruitment and engagement.
• Forecast and initiate contracts for key channel activities in line with the budget to maximize efforts within channel customer events, partner SKOs, and collaborative industry activity.

Resource and content development:

• Maintain and develop tools and content for our channel partners including the management,
• evaluation, and expansion of the partner portal and resources.
• Continual development of partnership marketplace listing copy, content, and optimization to refine competitive solution offerings through our key partnerships.
• Collaborate with channel partners and Customer Success Team to secure collaborative case studies and testimonials across a variety of channels.

Partner enablement and growth:

• Work closely with Product Marketing, the VP Partners and Alliances, and the appropriate Channel Sales Directors to manage new partner onboarding, with a focus on optimum initial and ongoing enablement.
• Provide ongoing value to channel partners through further cross-selling initiatives, interactive workshops, and incentive opportunities in conjunction with VP Partners and Alliances and Channel Sales Directors.

Performance monitoring and optimization:

• Develop and execute channel marketing plans working with, to, and through partners and applying key performance indicators (KPIs) to assess the success of strategies, campaigns, and efforts.
• Provide regular reporting to company stakeholders to share data-driven insights that lead to knowledgeable decisions.

Director of Channel Marketing Requirements:

• Minimum 5 years B2B marketing experience
• Industry and channel event management experience
• Ability to work in a fast-paced environment and execute multiple programs simultaneously
• A data driven approach to successful channel marketing execution
• Ability to liaise, plan, and execute partner marketing initiatives
• Proficient with campaign management, marketing automation, and use of Salesforce
• Have experience of and/or be comfortable working in a matrix organization
• Self-motivated, passionate, determined, strategically minded individual with a desire to overachieve.
• Excellent communication, analytical and presentation skills
• Attention to detail along with strong organisational skills, creative problem solving and innovative thinking
• High energy with a highly collaborative can-do attitude
• Desire to stay informed about industry trends, best practices, and emerging marketing technologies
• Ability to travel up to 15% for internal, partner, and industry activities

Director of Channel Marketing Salary Benefits:

• Competitive salary and bonus opportunity.
• Medical, dental and optical insurance.
• 25 days PTO Charity/Well-being PTO.
• Stock options.
• Reward, benefits and well-being hub (offering support, discounts, cashback and savings).
• Training and development opportunities.
• Ad-hoc team events, incentives and competitions.