Vice President of Marketing

Position Title: Vice President of Marketing

Location: Sterling, Virginia - Hybrid (This is not a Remote Position - Willing to offer relocation assistance)

Department: Marketing

Category: Full -Time, Exempt

Jones Networking is recruiting for a Vice President of Marketing to join the corporate office of a premium manufacturing company in Sterling, VA. This executive level career opportunity is responsible for overseeing and guiding the overall marketing strategy and efforts of the organization. This role requires a strategic thinker with exceptional leadership skills and a deep understanding of market trends and consumer behavior in terms of a global B2B brand and emerging CPG brands. In addition to a competitive salary that is commensurate with experience and education, our client also offers amazing benefits to include medical, dental, vision, life & disability insurance, 401(k) with company match, flexible spending account, generous PTO plan, corporate discounts, bonus opportunity, casual attire and much more!

VP of Marketing Position Summary:

-Collaborate closely with the Sales Team and other Division Managers to ensure that marketing initiatives align with the company's goals and objectives.

-Develop and implement comprehensive marketing strategies to promote the company's products and services.

-Set marketing goals and objectives in alignment with the company's overall strategic plan.

-Lead and manage the marketing team, providing guidance, mentorship, and support to ensure high performance.

-Foster a collaborative and innovative work environment that encourages creativity and excellence.

-Oversee the recruitment, training, and development of marketing staff.

-Maintain and enhance the company's brand, image and reputation.

-Ensure consistent messaging and branding across all marketing channels and materials.

-Develop and implement brand positioning strategies to differentiate the company in the market.

-Plan and execute multi-channel marketing campaigns that drive customer acquisition and retention.

-Monitor and analyze the performance of marketing campaigns to measure their effectiveness and ROI.

-Adjust and optimize marketing strategies based on performance data and market feedback.

-Monitor expenditures and ensure that marketing activities are cost-effective.

-Analyze market trends and consumer behavior to identify opportunities for growth and competitive advantage.

-Stay updated on the latest marketing tools and technologies to enhance marketing efforts.

Qualifications Summary:

-Bachelor's Degree in Marketing, Business Administration, or a related field required; Master's Degree preferred.

-Minimum five years of proven experience in an executive level marketing role, preferably as a Vice President of Marketing or similar position.

-Extensive experience in developing and executing marketing strategies across various channels.

-Strong background in brand management, digital marketing, and market research.

-CPG and/or retail branding marketing experience required.

-Exceptional leadership and management skills, with the ability to inspire and motivate a team.

-Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.

-Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders.

-Creative thinker with a keen eye for detail and a passion for innovation.

-Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and automation tools.

Please visit jonesnet.com for a full list of career opportunities presented by Jones Networking.