Social Media Content Coordinator

Who We Are

At JonnyPops, our team is empowered to make an impact at work every day from producing high-quality, innovative frozen novelties to spreading kindness one pop at a time. We look for bright and ambitious individuals who seek out challenges, thrive in fast-paced and high-growth environments, align with our core values, and get fulfilment from seeing their work transform the world around them.

Based in Elk River, MN, JonnyPops develops, manufactures, distributes, and markets frozen novelties. Retailers from coast to coast including Target, Costco, Publix, Kroger, Cub, along with thousands of regional and local grocers make JonnyPops part of their assortment.

Growing from a dorm room start-up in 2012, JonnyPops mission is to make "A Better Pop for a Better World!" JonnyPops leads the frozen novelties space in innovation and uses simple ingredients with no artificial dyes. Every pop stick includes a kind deed, spreading kindness every day.

Joining JonnyPops is an exciting opportunity to be part of high-growth brand and have a direct impact on the company’s success. Join our team and help us make “A Better Pop, for a Better World!”

Job Summary

Are you passionate about creating joyful, colorful, and creative social media content? Do you often find yourself naturally falling into engaging conversations that spread positivity? Are you obsessed with social media trends, an “expert” in the social media landscape, and always ready to try something new? If so, we’d love for you to join the growing JonnyPops Marketing Team!

The Coordinator, Social Media & Content will play a pivotal role in enhancing our brand's online presence by creating high-quality, original content including still images and video to be used across platforms. This role will focus on producing engaging multimedia content and managing community relationships to drive engagement, foster community growth, and strengthen our connection with JonnyPops fans!

The Coordinator, Social Media & Content will be a true brand advocate – Someone that loves the mission of JonnyPops, loves creating engaging content, and loves seeing the joy that JonnyPops creates in the world!

We're looking for someone who can create concepts, capture still and video content, edit, and react to social trends to support our growing brand. This role may be 'on camera', representing the brand in featured content as well. This role requires a deep understanding of social platforms, use of each platform, content creation, and reporting.  This role would be responsible for social content calendar management, content creation and community engagement for Meta Platforms, TikTok, YouTube Shorts, Pinterest.

All applicants must include links to professional TikTok and Instagram accounts and/or related portfolio, including photo, video and copywriting work.

Please email your application/portfolio examples directly to the email address below:

Bodner@jonnypops.com

Personal experience creating content is most important to us, along with a vision for what our Social Media pages could become! You may also include information about work you've done for other brands, but please be specific as to which videos you're involved with and what you did for the content.

Dependent on workload the Social Media & Content Specialist may be tapped in to assist in Influencer Marketing efforts as well. While not a requirement, experience in this area is an advantage in the full scope of JonnyPops’ Social Media efforts.

Does this describe you?

• Kindness-oriented & ready to be the voice and face of the Brand across JonnyPops Social Media pages!
• A self-managed, fast-paced, adaptable and fearless creator.
• A trend-savvy visionary that can “see” what our Social Media pages could become!

Key Accountabilities

• Social Media Content
• Curate and create engaging content for all social media channels, including but not limited to Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest and emerging platforms.
• Refine brand specific social community management guidelines.
• Collaborate with Marketing & Creative teams to define content development needs and develop content calendars for social media to ensure consistency in messaging and branding across all social media channels.
• Own the end-to-end creation of original social content, focusing on high-quality video, photography, and multimedia assets to enhance engagement and brand storytelling. Content creation will include photography, videos, GIFs, graphics, and more using tools such as iPhone, camera, CapCut, Adobe Suite, Canva, etc.
• Schedule and publish content across social media channels according to a content calendar. Ensure all content is on brand, with compelling copy that drives engagement.

Social Community Engagement

• Monitor social media channels daily for brand mentions, comments, and messages, and respond promptly in the voice of the brand! This role will become an expert on all-things-JonnyPops, ready with an answer that will brighten our fans’ days!
• Highlight earned media and organic influencer content across social platforms to strengthen brand positioning and credibility.
• Proactively engage followers, fans, like-minded influencers, and brands to cultivate a sense of community around our brands. Be a kindness and brand advocate and the voice of our brand online!
• Coordinate with potential partners to strengthen the brands' communities through co-branded collaborations and influencer seeding & partnerships.

Performance Analysis & Optimization

• Track and analyze social media impression and engagement metrics against content strategies and tactics to evaluate the effectiveness of content, making data-driven recommendations for optimization.
• Assist in tracking influencer campaign performance & ROI, providing insights to optimize future collaborations.
• Advise on best practices within digital marketing, social media, influencer marketing, community management, and content creation including emerging talent and platforms, content types, and tactics to keep the brands relevant, relatable, and approachable. This role should be the expert on all things digital, and advocate for what JonnyPops social pages need to be best-in-class!

Assistance in Influencer Relationships & Activations

• Develop & execute influencer marketing strategies to drive brand awareness, engagement, and sales.
• Identify, vet, and manage influencer partnerships across key social media platforms - either directly or through external partners.
• Plan, brief, and oversee influencer campaigns to generate compelling brand-aligned content, ensuring high-quality influencer and UGC assets support digital marketing efforts.
• Coordinate budgets, contracts and terms for influencer/UGC creator/brand collaborations, negotiating cost-effective partnerships.
• Maintain influencer relationships and records, including outreach, contracting, gifting/product seeding, and maintaining a UGC content library for digital marketing use.

Knowledge, Skills and Abilities:

• Bachelor's degree in marketing, advertising, public relations, or a related field-or equivalent experience. Also accepting degrees in creative writing, english, theater, etc. - You must be comfortable in front of the camera!
• 3 years of experience in social media management, preferably in CPG, Food / Bev, Retail, Beauty, Fashion, or Wellness industries.
• Deep understanding of social media platforms and influencer marketing, with expertise in digital strategy and execution.
• Proficiency in social media management, analytics, and content creation tools, such as Sprout Social, Tagger, CapCut, Adobe Suite, and Canva.
• Strong visual, written, and verbal communication skills with a talent for crafting engaging, authentic content.
• Ability to make data-driven decisions in social media and influencer strategy, identifying opportunities for growth and innovation.
• Strong project management skills with clear, proactive communication across internal teams and external partners.
• Team player with an entrepreneurial mindset and a passion for storytelling and community building.
• Adaptability in a fast-paced, evolving environment with shifting priorities and deadlines.

Expected Pay Range

Hired candidates may be eligible to receive additional compensation in the form on bonuses and/or commissions.

Estimated pay range for the role is expected to be in the 60-70k range.

Benefits

JonnyPops offers a competitive benefits package which includes the following:

· Medical/Health Insurance

· Dental Insurance

· Vision Insurance

· HSA

· FSA

· DCFSA

· Life & AD&D Insurance

· Short & Long Term Disability

· FTO/PTO

· EAP Programs

· Paid Holidays

· Employee Referral Program

· Sick & Safe Leave

· 401k

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

Salary : $60,000 - $70,000