What are the responsibilities and job description for the Senior Outbound Sales Development Representative position at Joomag?
Joomag is a leading Content Experience Platform for creating and distributing high-design, personalized content at scale. Leveraging AI and Content Automation, Joomag enables non-creatives to effortlessly produce and deliver exceptional content experiences across all devices and mediums. It boosts ROI by providing actionable insights, uncovering reader interests, and re-engaging audiences through targeted campaigns and tailored recommendations.
Our Sales Team plays a pivotal role in the growth of Joomag, driving new business initiatives and building relationships with prospects to deliver value and tailored solutions. We adopt a strategic approach to sales that emphasizes understanding our clients' needs and positioning our offerings effectively.
We are seeking an experienced Senior Outbound Sales Development Representative (SDR) to lead our outbound prospecting efforts and help shape our outbound sales strategy. This role will drive outreach initiatives, identify high-value leads, and establish scalable sales processes to drive growth. The ideal candidate will have a strong background in outbound sales, with specific experience in martech, sales tech, or content experience industries.
KEY RESPONSIBILITIES:
- Outbound Lead Generation & Qualification: Execute and refine outbound strategies targeting decision-makers within various industries.
- Pipeline Development: Build a consistent pipeline of quality leads through proactive outreach (cold calling, emailing, social selling) and identify ideal customer profiles.
- Process Creation and Optimization: Develop and optimize outbound processes, including defining messaging, engagement sequences, and qualification criteria for high-efficiency prospecting.
- CRM & Sales Tools Management: Use HubSpot to manage leads, track activities, and analyze data, refining tactics based on performance and ensuring seamless sales handoffs.
- Collaboration with Sales & Marketing: Work closely with sales, marketing and success teams to align target personas, messaging, and outreach campaigns, and provide insights to enhance lead quality.
- Market & Industry Research: Conduct research within content experience field to understand trends, competitor offerings, and customer pain points.
- Performance Metrics & Reporting: Track and report on key performance metrics, iterating on outreach methods based on data and results.
PREREQUISITES:
- Experience: 4-6 years in outbound lead generation or sales development in B2B SaaS, with a proven track record in martech, sales tech, or content experience industries.
- HubSpot Proficiency: Experience using HubSpot as a CRM, including lead tracking, pipeline management, and campaign reporting.
- Sales Expertise: Familiarity with B2B sales development best practices, including CRM use, sales automation, and data analytics.
- Communication Skills: Strong written and verbal communication skills to create compelling outreach messages and engage with decision-makers.
- Analytical Ability: Proven ability to interpret sales data, identify trends, and make data-driven decisions to refine lead generation approaches.
- Problem-Solving: Adaptability in a dynamic environment, with the ability to adjust tactics based on feedback, emerging trends, and evolving team needs.