Digital Marketer

Position Type: Full-Time, Remote
Location: Work from Home

Job Overview:
Zoobook EHR is seeking a creative, results-driven Digital Marketer to help elevate our online presence and grow our customer base. As a Digital Marketer, you'll play a key role in shaping Zoobook EHR's digital marketing strategies, including content creation, social media campaigns, email marketing, SEO, and paid advertising. You’ll work closely with the sales and product teams to drive qualified leads, foster customer engagement, and expand our reach in the healthcare industry. If you have experience in digital marketing, are passionate about healthcare technology, and want to make a tangible impact, we want to hear from you!

Key Responsibilities:

• Develop Digital Marketing Strategies: Create and execute effective digital marketing campaigns to increase brand awareness, generate leads, and convert prospects into customers within the healthcare industry.
• Content Creation & Management: Produce and manage engaging content for our website, blog, email newsletters, and social media channels, positioning Zoobook EHR as a thought leader in healthcare technology.
• SEO & SEM: Optimize our website and content for search engines to improve organic visibility. Manage paid advertising campaigns (Google Ads, LinkedIn, etc.) to drive targeted traffic.
• Email Marketing: Design, build, and analyze email campaigns to nurture leads, engage existing customers, and promote product updates, features, and benefits.
• Social Media Marketing: Manage and grow Zoobook EHR’s social media presence across key platforms (LinkedIn, Twitter, Facebook, etc.), creating content that resonates with healthcare professionals and organizations.
• Analytics & Reporting: Use tools like Google Analytics, HubSpot, and social media insights to monitor campaign performance, gather data, and generate reports to optimize future campaigns.
• Lead Generation & Nurturing: Drive lead generation initiatives through digital channels, and work closely with the sales team to ensure seamless lead handoff and nurturing.
• Collaboration & Innovation: Collaborate with internal teams to ensure all digital marketing efforts align with the overall business goals. Stay up to date on the latest trends in digital marketing and healthcare technology.

Qualifications:

• Proven experience as a Digital Marketer with a focus on B2B marketing, preferably in the healthcare technology or SaaS industry.
• Strong understanding of SEO, SEM, email marketing, social media, and paid advertising.
• Experience with digital marketing platforms such as Google Ads, LinkedIn Ads, HubSpot, and Google Analytics.
• Excellent written and verbal communication skills with the ability to craft compelling content for various channels.
• Ability to analyze data, extract insights, and make data-driven decisions to optimize marketing efforts.
• Experience with lead generation and customer acquisition strategies.
• Detail-oriented with strong project management skills and the ability to manage multiple campaigns simultaneously.
• Familiarity with EHR or healthcare-related products/services is a plus.
• A passion for staying up-to-date with digital marketing trends and innovations.

Benefits:

• Competitive salary with performance-based incentives.
• Flexible remote work environment.
• Opportunity to make a significant impact on the growth of a cutting-edge healthcare technology company.
• Collaborative, fast-paced team atmosphere.

Job Type: Full-time

At least 1 year of experience in Digital marketing (Required)

• Healthcare Technology or SaaS: 1 year (Preferred)

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift

Experience:

• Lead generation: 1 year (Preferred)
• SEO: 1 year (Preferred)
• Email marketing: 1 year (Preferred)

Work Location: Remote