Marketing and Campaign Coordinator

The Marketing and Campaign Coordinator plays a key role in promoting the nonprofit’s mission, programs, and impact through strategic development and donations, communication and outreach efforts. This position will execute marketing plans, capital campaign coordination/administration, social media, content creation, and branding to engage stakeholders, attract donors, and increase community awareness. Execute marketing strategies aligned to advance Journey21’s mission and goals.

Key Responsibilities:

Fundraising & Donor Engagement Support

• Capital Campaign – administrative and back-off management of donor information.
• Donor Appreciation/Fund Development process ownership.
• Coordinate mailings – mail merge/send letters.
• Write thank you template letters.
• Create and execute from Donor/Grant Appreciation Matrix plan.

Brand Management

• Maintain brand consistency across all marketing materials, digital platforms, and communications.
• Collaborate with leadership to enhance visibility and positioning within the community.

Content Creation & Communications

• Write press releases, media pitches, and talking points for public relations efforts.
• Communications plans
  • Create a crisis communication plan.
• Create compelling content for websites, newsletters, social media, blogs, and print materials.
• Grant and print material storytelling initiatives to highlight program success stories and donor impact.

Website, Digital Marketing & Social Media

• Oversee website updates and ensure content is current and engaging.
• Email Campaigns - Biweekly Eblasts
• Manage social media accounts (Facebook, Instagram, LinkedIn, X, etc.), including content planning, posting, and engagement.
• Monitor social media trends and analytics to optimize outreach strategies.

Event Promotion & Community Outreach

• Major Event Coordination and Support
  • Event Flyers – Chili Fest, Partnership Fair, Ability Showcase, anything for Programs & Outings
  • Gala – all on-line and printed material, including Design Work
  • Golf Outing – all on-line and printed materials, including Design Work
  • Lead event committees (golf and gala) - Take notes, ensure follow-up.
• Manage Event software (Trellis) and landing pages for all events, outings and clubs.
  • Goal is to increase our engagement level for our programs outings and clubs by 25% in 2025.
• Design and execute marketing plans for fundraising events, workshops, and community programs.
• Newsletters
  • Bi-monthly Newsletter for Enrichment Center Director
  • Quarterly Newsletter for CEO
• Develop promotional materials such as flyers, brochures, and event signage.
• Foster relationships with community partners, media outlets, and sponsors to expand outreach efforts.
• Assist in managing Volunteer Program
  • Coordinate fostering a solid volunteer program – newsletter and opportunities, etc.
  • Letter of Application Receipt and Welcome Letter
  • Website Applications

Analytics & Reporting

• Donor and Volunteer Database Management
  • Data entry into Bloomerang & Bloomerang Maintenance
  • Scrub current databases for accuracy/duplication - annual appeal for accurate information.
  • Manage transition to new software system.
  • Database management of Gala, Golf Outing and Event/Outing/Clubs 70-90 event uploads per quarter
• Data Analytics
  • Review all data points needed.
  • Scrub system data for accuracy/current information.
  • Create reports, analytics, and information.
• Track and analyze marketing performance metrics, including website traffic, social media engagement, and email open rates.
• Provide insights and recommendations to improve outreach effectiveness.
• Prepare reports for leadership and board members on marketing impact.

Preferred Qualifications & Skills:

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• Experience in nonprofit marketing, digital marketing, and community outreach.
• Strong writing, editing, and storytelling skills.
• Proficiency in database management and CRM programs.
• Proficiency in social media management, email marketing platforms, and website content management systems.
• Graphic design experience (Canva, Adobe Creative Suite) is a plus.
• Ability to manage multiple projects and meet deadlines and work in a fast-paced environment.