Senior Marketing Manager

Description

We are currently hiring for a dynamic and experienced Senior Marketing Manager to join our Joyce University team on our Draper, UT campus.  The Senior Marketing Manager at Joyce University shapes and drives integrated marketing initiatives across both digital and traditional channels that power the university’s growth and brand presence. Working closely with cross-functional teams, the role develops data-driven, creative strategies that amplify Joyce’s story and delivers measurable impact. This important leadership role within the Marketing team calls for an exceptional mix of inventive thinking, analytical expertise, and clear communication—ensuring that Joyce University remains a leading voice in nursing education across the United States.

What’s in it for you:  

• Self-Directed PTO policy    
• Paid holidays    
• 401k with employer match    
• Medical, dental, and vision insurance    
• Fully paid short term disability    
• Long term disability    
• Life Insurance     
• Professional Development    
• Education assistance  

WHAT YOU DO EVERYDAY:

• Responsible for managing all paid digital media campaigns, including social media, SEM, etc.
• Oversee lead generation efforts ensuring the achievement of inquiry and enrollment goals.
• Develop and execute a comprehensive social media strategy, including content creation, scheduling, and performance analysis, to enhance brand visibility and engagement. 
• Oversee community management, ensuring platforms are monitored, inquiries are responded to, and a positive and interactive online presence is fostered.
• Monitor dashboards and analyze traffic and conversion trends, providing regular reports on weekly, monthly, and yearly performance.
• Supervise multiple marketing roles (i.e. Marketing Coordinator, Marketing Manager, Events Manager, etc.) and their associated job functions.
• Understanding goals and audience, oversee campaign creation from strategy to execution.
• Help define and set overall marketing strategy, ensuring a cohesive voice, look and feel across all marketing efforts.
• Manage paid digital marketing budgets, including social media, SEM, etc.
• Monitor market trends, best practices, competitors, and the digital marketing landscape with special focus on managed platforms and communicate insights to the team and cross-functional groups as appropriate.
• Regularly report insights gained from paid digital marketing monitoring to internal stakeholders.
• Use creative thinking and initiative to analyze media performance metrics and make recommendations on strategy to improve effectiveness of campaigns.
• Collaborate with Senior Interactive Marketing Manager to ensure website content UX, and overall functionality supports Marketing and University objectives. 
• Work with graphic designer and copywriter to create a wide variety of marketing materials and collateral including print, digital, and video assets consistent with brand guideline.
• Manage Marketing Help Desk system to ensure fulfillment of marketing requests from across the organization.
• Provide support with other team members during various university events such as graduation and orientations.
• Other duties as assigned 

Requirements

EDUCATION/EXPERIENCE: 

Required education:  Bachelors degree (preferably in Marketing, Journalism, Advertising, Communications, or IT) 

Preferred education:  Master’s degree

Preferred experience:  4-5 years in similar role

EQUAL EMPLOYMENT OPPORUTNITY POLICY:

Joyce University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Salary : $80,000 - $90,000