What are the responsibilities and job description for the Marketing Program Manager position at JP Techno Park?
Job Description:
We are seeking a highly skilled Marketing Program Manager to lead Engagement Marketing and Communications for authorized user communications within the financial services industry. This role will focus on driving best-in-class customer experiences through strategic email marketing initiatives, ensuring seamless execution and compliance with industry standards.
Key Responsibilities:
- Support card initiatives and develop engagement marketing email strategies.
- Execute user communications via email, post-login banners, and other digital touchpoints.
- Collaborate with internal agencies, ensuring alignment with legal and compliance teams.
- Utilize marketing tools such as Smartsheet, Aprimo, and Jira to track and manage campaigns.
- Work with multi-functional teams, including Product and Marketing Strategy, Email Channel Operations, Creative Agencies, and Marketing Information Management teams.
- Develop and oversee email personalization strategies, test strategies, and creative execution.
- Track campaign progress and maintain records within the company’s marketing workflow tool.
- Ensure that all marketing initiatives align with budget and timing expectations.
- Analyze email marketing results and optimize for improved performance.
Qualifications & Experience:
- 5-10 years of experience in email marketing, preferably within financial services and/or card marketing.
- Proven expertise in Salesforce Marketing Cloud and email campaign execution.
- Strong analytical skills for email results reporting and optimization.
- Bachelor's degree required.
- Ability to multitask and prioritize effectively in a fast-paced environment.
- Strong problem-solving skills and a proactive, solutions-oriented mindset.
- Excellent written and verbal communication skills.
- Highly proficient in Excel and PowerPoint for data analysis and presentations.
- Experience working in an agency setting or financial services marketing is a plus.
Preferred Skills:
- Creativity and innovation in customer engagement.
- Ability to adapt to changing priorities and evolving business needs.
- Team-oriented mindset with a can-do attitude and strong collaboration skills
Job Type: Contract
Pay: $60.00 - $65.00 per hour
Experience:
- Marketing: 10 years (Required)
Work Location: In person
Salary : $60 - $65
