What are the responsibilities and job description for the Director, Engagement Strategy position at JPA Health Communications?
About JPA Health
JPA Health is a fully integrated marketing, communications and medical communications agency for clients ranging from emerging biotech to established pharmaceutical companies and public health organizations. We work exclusively within the health sector. We share our clients’ commitment to making people healthier. In fact, some might say we are obsessed with improving and protecting lives. Check out our sizzle reel!
The Role
JPA Health is seeking a Director, Engagement Strategy to lead the development of holistic omnichannel strategies for our healthcare clients, spanning Life Sciences, Health Tech, Public Health, Federal Government, and Investor Relations. This role is about bringing cohesion across paid, social, CRM, content, web, and emerging platforms, translating client needs into bespoke, scalable engagement frameworks.
As the strategic unifier, you’ll partner with SMEs across Paid Media, Social, AI Research Solutions, and Integrated Intelligence to craft connected audience journeys, define microtargeting strategies, and develop cross-channel ecosystems that meet clients where they are. You’ll be client-facing, leading discussions and educating internal teams on how omnichannel engagement drives success.
This position is a full-time, hybrid role reporting to any JPA office (i.e., Boston, Philadelphia, Washington, DC, New York City) 2 days per week and working remotely 3 days per week.
The Responsibilities
Develop and scale omnichannel engagement strategies, ensuring seamless integration across paid, owned, and earned channels (excluding earned media outreach).
Lead audience segmentation strategy, partnering with internal teams to refine microtargeting approaches.
Create omnichannel frameworks tailored to client budgets, goals, and regulatory considerations.
Define initial KPIs, Measurement Plans, and Learning Agendas, collaborating with Performance Analysts to interpret data and optimize strategies.
Serve as the first line of engagement strategy for clients, representing the Omnichannel Engagement team’s full capabilities.
Lead workshops and strategic discussions with clients to shape engagement models.
Translate complex engagement concepts for internal stakeholders (Account, Creative, PM, etc.), ensuring strategic alignment across teams.
Co-create content strategies and adapt them across channels to fit broader engagement models.
Draft functional requirements for CRM workflows, customer journeys, and channel integrations (no hands-on software implementation required).
Stay at the forefront of digital engagement trends, applying innovations like AI, personalization, and automation.
Over time, manage and grow a small team while continuing to be hands-on in strategy development.
About You
Our ideal candidate must have:
8 years of experience in omnichannel engagement, audience strategy, or digital marketing.
Expertise orchestrating activation plans across multiple engagement channels (paid, social, CRM, content,web, etc).
Pharma experience is required; familiarity with other areas of healthcare as outlined is a plus.
Ability to craft engagement frameworks that flex to different client needs and budgets.
Strong segmentation and microtargeting experience, with a strategic, not executional, approach.
Experience defining KPIs, measurement plans, and learning agendas, with the ability to act on performance insights.
Client-facing and highly articulate, able to lead workshops, strategy sessions, and pitch new work.
Educator and evangelist: able to demystify engagement strategy for internal teams and inspire agency-wide buy-in.
Strategic content thinker, able to shape narratives and adapt messaging across channels.
Familiarity with Google Analytics and performance tracking methodologies (but execution handled by specialists).
Innovative mindset, eager to bring AI, personalization, and emerging engagement trends into play.
Leadership potential, with the ability to manage and scale a small team over time.
What Makes Us Different
JPA Health offers you the opportunity to work with purpose as you achieve extraordinary results for our clients. You will elevate your career in an environment that thrives at the intersection of wellness, connection, and compassion. Our mission to help people live healthier lives begins with you.
Our approach prioritizes compassion to ensure you and your family flourish. We promote flexibility with adaptable work arrangements for a balanced personal and professional life. Our Collaboration Days are designed to strengthen relationships and enhance well-being. Respect, inclusion, camaraderie, and connection – this is the heart of our agency’s ethos. We elevate each other. We work collaboratively. And we push ourselves to think bigger.
In addition, JPA Health offers:
Paid time off when you need it most: 20 days PTO, 10 holidays, Sabbatical, bereavement & compassion leave, parental leave, civic duty, volunteer time and year-end office closure.
Unlimited access to LinkedIn Learning, internal webinars through JPA’s Elevate Institute, tuition reimbursement, paid professional development, and paid learning and development time.
An impressive and comprehensive benefits package that supports you and your family’s physical, mental and financial well-being.
Competitive pay and opportunities to advance. The anticipated starting pay for this role is between $115,00 - $130,000 annually, based on a variety of factors including but not limited to experience, qualifications, and location. You may also be eligible for performance-based bonuses. We review compensation annually and evaluate readiness for promotions every quarter.
At JPA Health, we are committed to fostering a culture of Diversity, Equity, and Inclusion (DEI). We believe that our strength lies in the diversity of our team, and we strive to create an environment where every individual feels valued, respected, and heard. We are dedicated to promoting equity in all aspects of our work, ensuring that all employees have equal access to opportunities and resources. We are inclusive, welcoming individuals of all races, genders, sexual orientations, religions, national origins, disabilities, and ages. Our commitment to DEI extends beyond our organization, influencing the work we do and the partnerships we build. We believe that by embracing DEI, we can drive innovation, enhance our services, and contribute to a healthier society.
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require an accommodation in order to apply for a position with JPA Health, please contact us for assistance at Recruiting@jpa.com.
Salary : $11,500 - $130,000
