What are the responsibilities and job description for the Aumni - Demand Generation Manager - Vice President position at JPMorgan Chase?
Aumni, a J.P. Morgan company, has a demand marketing opportunity where you can make a meaningful impact on both your career and the entire venture capital industry, pushing the limits of what’s possible.
Job summary:
As a Demand Generation Manager in Aumni’s Marketing department, you will design, execute, and report on demand generation campaigns and programs to drive customer acquisition and revenue growth.
Job responsibilities:
- Work closely with the Head of Marketing to develop and execute a comprehensive demand generation strategy aligned with business goals, focused on high quality lead generation, nurturing, and conversion.
- Collaborate with sales and marketing teams to define target audiences, buyer personas, and customer journey mapping.
- Deliver granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
- Plan, execute, and optimize multi-channel marketing campaigns
- Consistently develop A/B tests for email campaigns and programs with create actionable insights from regular qual/quant feedback.
- Ensure alignment of messaging and campaigns with the overall brand positioning and business objectives.
- Leverage ABM tools and tactics to create and measure the success of account-based marketing programs, including engagement with target accounts and their impact on pipeline.
- Coordinate with our business development team to optimize lead volume and quality with the goal of generating high-value sales opportunities.
- Implement strategies to capture and nurture leads throughout the sales funnel, leveraging marketing automation tools and data-driven tactics.
- Work closely with the content team to develop tailored content for different stages of the buyer's journey for each target segment/cohort.
- Provide regular reporting on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
Required qualifications, capabilities, and skills:
- Bachelor’s degree
- 5 years of experience in B2B SaaS demand generation.
- Proven track record of successfully designing and executing multi-channel demand generation campaigns that resulted in measurable business impact.
- Mastery of relevant aspects of Salesforce and Account Engagement (formerly Pardot)
- Expertise in ABM platforms (e.g. 6sense, Zoominfo MarketingOS)
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent communication and an ability to collaborate cross-functionally.
- Demonstrated ability to manage and mentor a high-performing marketing team.
Preferred qualifications, capabilities, and skills:
- Prefer experience in the venture capital industry.
