Consumer Bank Marketing Strategy, Senior Associate

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. We are seeking an energetic, motivated, and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns.

As a Marketing Strategy Senior Associate within the Consumer Bank, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels. Your responsibilities will include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell, and retention campaigns.

Job responsibilities:

• Serve as the creative marketing leader driving best-in-class consumer experiences.
• Lead internal and external agency briefing and creative development.
• Manage campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time, and within budget parameters.
• Think critically and make recommendations to optimize campaigns to improve results and reduce costs.
• Collaborate with marketing strategy managers to identify opportunities, campaign strategy, and the framework for measurement and reporting.
• Ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed.
• Work within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls.
• Contribute innovative and creative ideas as well as channel best practices.
• Manage multi-channel execution (from concept development to delivery), including working across multi-functional teams, such as the Product and Marketing Strategy team.

Required qualifications, capabilities, and skills:

• Proven track record in direct or digital marketing with 5 years of experience.
• Strong knowledge of campaign execution and/or project management.
• Digital consumer marketing experience in owned, earned, and paid channels. 
• Strong executional knowledge of social, paid display, email, SEO content, and website creative.
• Knowledge of database marketing principles, segmentation, testing, and results measurement.
• Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution.
• High-energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization.
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities.
• Meticulous attention to detail and a curious mindset.
• Creativity and innovation with a focus on constant improvement.

Preferred qualifications, capabilities, and skills:

• 2 years of agency/vendor management experience.
• Specific experience in financial services, including debit or credit marketing and/or agency-side experience
• 4-year college degree.
• We will not consider 100% remote or other locations if not listed on this requisition.