What are the responsibilities and job description for the Digital Marketing Strategy Lead-Vice President position at JPMorgan Chase?
Chase for Business helps business owners to start, grow, and manage their business at each life stage. We aim to be their partner for financial solutions and to help business owners access experts, resources, and content that support them beyond banking. The Business Banking Digital & Content Strategy team is responsible for delivering a first-class customer experience through meaningful advancements to digital channel strategy and capabilities, product shopping and education content, SEO, owned media and digital banker support.
As a Digital Marketing Strategy Lead- Vice President on the Business Banking team, you will be responsible for planning, developing, and executing digital marketing strategies to achieve business goals that drive acquisition growth, inspire customer loyalty, enable deepening, and enhance our digital presence.
Job Responsibilities:
- Create comprehensive digital marketing strategies that align with business objectives and target audience needs.
- Manage, Plan and execute digital marketing campaigns across various channels, such as public web and banker channels.
- Collaborate with content creators to develop engaging and relevant content for digital platforms.
- Optimize website content for search engines to improve visibility and drive traffic.
- Define key performance indicators to measure success, monitor metrics, and transform those into ongoing reporting that highlights insights, trends and actionable opportunities for improvement.
- Engage cross-functional teams, including product, design, channels and data and analytics to achieve stated goals.
- Identify opportunities for A/B testing and provide recommendations for enhancements based on insights gained.
Required qualifications, capabilities and skills:
- 8 years' experience in marketing.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Demonstrated ability to manage multiple projects simultaneously, and deliver results in a fast-paced, deadline-driven environment.
- Proven ability to work collaboratively with cross-functional teams across Product, Marketing, Digital Channels, and Data and Analytics.
- Excellent written and verbal communication skills with the ability to present complex information clearly to stakeholders at all levels.
Preferred qualifications, capabilities and skills:
- Strong understanding of digital marketing principles and best practices, content management systems, SEO, and A/B testing.
- Proficiency with digital analytics tools (e.g., Tableau, Adobe Analytics).
- Proven experience in marketing strategy, preferably within the financial services industry and/or targeting small business owners.
- Advanced degree or certifications preferred.
