Head of Customer Marketing & Advocacy - J.P. Morgan Payments

At J.P. Morgan our strongest advocates are our customers. They have used our products and solutions to move their business forward, transform their company, and better serve their consumers. 

As Executive Director, Head of Customer Marketing & Advocacy on the Payments Marketing team, you will have the opportunity to define, develop, and lead how our Payments business engages customers to bring customer marketing and advocacy programs to life.  As a leader within the Payments marketing team, you will be responsible for building and championing the CMA discipline, identifying opportunities, nurturing client relationships, developing content, and orchestrating multi-channel campaigns that deliver tangible value to our clients while providing proof points for J.P. Morgan Payments products and solutions. You will have a proven track record building and leading a department that delivers impactful customer marketing and advocacy programs from client engagement to sales deployment to measurement.

Job responsibilities

• Develop and execute global customer marketing and advocacy strategy, annual marketing plans and tactics, owned platforms and programs, and measurement framework.
• Lead the development of storytelling and strategic plans for customer marketing engagements and campaigns, ensuring they are aligned with product and sales objectives.
• Oversee the execution of the customer marketing and advocacy programs; collaborate with cross-functional teams (PR, product marketing, sales teams, events, relationship management, etc.) to drive the planning and execution of opportunities.
• Build and lead a team of customer marketers and agency resources in developing and delivering against the marketing plan and budgets.
• Lead the customer marketing operating model and process, ensuring key stakeholder alignment and that the various marketing functions properly and effectively execute in a collaborative way for the highest ROI.
• Develop and evolve repeatable processes, executional roadmaps, best practices, and playbooks for customer marketing and advocacy.
• Track and manage marketing budgets and build business cases for growth initiatives.
• Foster a high level of collaboration across the firm to align and execute product strategies, ways of working, and global delivery.
• Build and grow relationships with product, product marketing, sales, relationship management, and marketing partners; integrate client engagement opportunities within existing workstreams and processes.

Required qualifications, capabilities, and skills

• 10 years of relevant customer marketing and advocacy experience.
• Experience leading and developing high-performing teams with mixed experience levels and skill sets.
• Proven experience building and executing impactful, innovative, and multidimensional customer marketing campaigns.
• Experience marketing and managing technology and/or financial products.
• Strong expertise in full-funnel customer marketing, with a track record of understanding customer motivations, influencing strategy and positioning, building marketing and advocacy programs, and delivering strategic go-to-market plans.
• Proven ability to lead, influence, and align across cross-functional teams while interacting with multiple stakeholders.
• Understanding of industry and competitor trends to spark fresh ideas and drive cutting-edge concept development in a changing marketplace.
• Experience in content development and creation, including developing creative briefs, reviewing proposals, and overseeing production.
• Proven end-to-end project management with the ability to organize, prioritize, and manage multiple priorities in a fast-paced environment.
• Highly creative, bringing a diverse perspective that makes marketing concepts stand out.
• Able to translate core business strategies into actionable initiatives.

Preferred qualifications, capabilities, and skills

• Bachelor’s degree in Marketing, Communications, or other related degree. MBA preferred.
• Experience working with or on major global brands.