What are the responsibilities and job description for the Marketing Workflow Lead position at JPMorgan Chase?
This team will collaborate with stakeholders to define a clear vision for cross-product integrations aligned with business goals and develop a roadmap that outlines integration milestones and measurable outcomes.
As a Marketing Workflow Lead within Asset & Wealth Management, you will support cross-product initiatives for the Marketing Experience. You will be responsible for defining, prioritizing, and delivering cross-product integrations that enhance our internal users’ workflows, accelerate marketing speed-to-market, and maximize marketing ROI through seamless system connections.
Job responsibilities:
- Evaluate existing workflows and identify bottlenecks for digital marketing platforms and the associated integrations in the ecosystem.
- Translate business workflows, user interface, and user experience.
- Work closely with cross-functional product teams to understand integration needs, define user stories, and create requirements and design documentation.
- Lead end-to-end integration initiatives, from scoping, development, testing, deployment, training, change management, to operationalization.
- Maintain and ensure documentation completeness in collaboration tools (Confluence, Microsoft Teams, JIRA, etc.).
- Manage business UAT/end-to-end testing, and lead defects/backlog triaging with integration partners during the testing phase.
- Advocate for user-centric design and seamless experiences to achieve efficiencies.
- Work with business users to implement process improvements based on recommendations/findings from as-is process analysis.
- Steer change management to implement process changes, monitor adoption rates, and gather feedback to iterate on integrations.
- Train teams on updated workflows and best practices.
- Assess OKRs and adjust prioritization accordingly.
Required qualifications, capabilities, and skills:
- Bachelor’s degree in Digital Marketing, IT, or a related field.
- 5 years as a product manager in the Agile project delivery environment for digital marketing platforms.
- Experience in process reengineering and UX design.
- Workfront, Marketing Cloud, and Content Management Systems.
- Familiarity with tools like Lean, Six Sigma, and design thinking.
- Detail-oriented with good organizational and strong communication and coordination skills.
- Strong analytical skills and a passion for continuous improvements.
Preferred qualifications, capabilities, and skills:
- A genuine curiosity and willingness to learn.
- Strong sense of ownership and accountability.
- Flexible communication approach to build trust with diverse stakeholder groups.
- Comfortable running product demos with internal and external stakeholders.
