What are the responsibilities and job description for the Search Engine Optimization Senior Copywriter -Senior Associate position at JPMorgan Chase?
The Search Engine Optimization (SEO) team at JP Morgan Chase is responsible for optimizing the company's digital content to improve its visibility and ranking on search engines. This includes conducting keyword research, implementing on-page and off-page SEO strategies, and content production that drives organic traffic. Additionally, the team analyzes website performance and works with various departments to ensure that content aligns with SEO best practices and enhances the overall user experience.
As a SEO Senior Copywriter on our Paid Media team, you’ll have an opportunity to flex your research, writing and editing skills while helping consumers improve their financial savvy. Your primary mission will be to help build out a best-in-class library of accessible financial content that promotes engagement, establishes authority and helps readers better understand the often tricky and complex world of money, credit and finance. You will be at the center of a fast-paced team, working closely with SEO and editorial colleagues to optimize articles while liaising regularly with a wide range of partners, including those who represent lines of business, compliance and legal.
Job responsibilities:
- Research, write and edit an assortment of consumer-friendly SEO articles for Chase lines of business that include credit card, consumer banking, auto lending, home lending
- Respond to a steady stream of edits in a timely basis and demonstrate an everyday mastery of detail
- Effectively liaise with subject matter experts (SMEs), compliance and legal teams and help shepherd articles toward approval and publication
- Compose clearly defined creative briefs that succinctly synopsize topics
- Draft engaging, SEO-friendly articles at a consistent pace that allows the content team to meet monthly KPIs and annual OKRs
- Be able to hop in and out of platforms and applications at a moment’s notice, drafting articles one moment, exploring specific metrics the next
- Represent the SEO content team on calls with applicable stakeholders and partners
Required qualifications, capabilities and skills:
- 5 years of verifiable work experience writing about financial services (or equivalent) with a selection of professional writing samples for us to evaluate
- Proven project management skills and organizational skills
- Experience having your work reviewed by multiple stakeholders/review partners and compliance departments
- Exhibit a firm grasp of SEO best practices and how they factor into quality content
- Ability to liaise with a wide range of partners—in person, via Zoom and through email and messaging services
- A proven ability to adapt to and learn new tech platforms and new workflow processes
- Demonstrated ability to juggle multiple projects at once, hit deadlines and deliver toward clearly defined expectations
Preferred qualifications, capabilities and skills:
- Possess excellent verbal/written communication skills and attention to detail
- Demonstrate proficiency with Adobe Workfront as a project management and reporting tool
- Understand how to leverage Artificial Intelligence, including ChatGPT/Open AI
- Have knowledge of credit card features, auto lending, consumer banking, and home lending
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
