What are the responsibilities and job description for the Director of Marketing position at Jukebox Health?
Job Description
Job Description
Description
At Jukebox Health, our mission is to empower everyone to live safer, healthier, more independent lives at home. We partner with health plans to make homes safer and more accessible for older adults and high-needs populations. We achieve this by combining technology with networks of clinicians, suppliers, and installers to deliver personalized home modifications and environmental supports nationwide. Founded by experienced entrepreneurs, Jukebox Health is a fast growing healthcare services company backed by top venture capital firms and The Home Depot.
We are seeking a Director of Marketing experienced in supporting complex B2B sales processes in the healthcare industry. The ideal candidate will have a strong background in supporting complex B2B sales in healthcare using thought leadership, events, PR, and marketing automation techniques.
Key Responsibilities
- Design a marketing plan to establish Jukebox as the industry leader and nurture relationships within its target client universe
- Generate high quality leads with Medicaid payers and at-risk providers for sales / BD
- Create engaging content such as whitepapers, case studies, and webinars as well as actively participate in platforms like LinkedIn to position the brand as a thought leader
- Utilize various digital marketing tools and automation techniques to engage B2B audiences
- Implement account-based marketing strategies to personalize approaches for high-value accounts
- Stay informed about healthcare industry trends, regulations, and market dynamics
- Conduct ongoing research on products, new trends, and market opportunities
- Evaluate campaign performance and provide regular reporting on activities and key customer account marketing
- Analyze customer feedback and campaign performance to optimize strategies
Skills, Knowledge and Expertise
Benefits
