What are the responsibilities and job description for the Growth Marketing Associate / Manager position at JumpStart Inc.?
SoLo Funds is a leading FinTech company for underserved communities, on a mission to empower financial autonomy for all. SoLo launched in 2018 as an on-demand marketplace where members can request and fund emergency loans. We are VC funded, backed by Techstars, and have strategic partnerships with Visa and Kiva.
We’re looking for a Lifecycles Marketing Manager (or Associate, depending on experience) to own member retention, engagement, and lifecycle marketing in our marketplace. Reporting to the VP of Growth, you’ll be responsible for customer journeys across both lenders and borrowers, with a primary focus on retention and lifecycle engagement using Braze.
This is a high-impact role where you'll craft and execute digital marketing strategies, own campaign performance, and drive activation, conversion, and long-term loyalty. You’ll be part of a cross-functional growth team, working closely with product, analytics, and paid media teams to ensure our marketing efforts create outsized impact.
What You'll Do
- Impact the full marketing funnels for both Lenders and Borrowers – Execute campaigns and experiments to drive activation, retention, and feature adoption primarily through Braze.
- Lifecycle marketing & engagement – Design, automate, and optimize multi-channel campaigns (email, push, SMS, in-app, rewards, referral programs).
- Data-Driven Growth – Use Looker, Mixpanel, and other attribution tools to analyze engagement and retention, optimizing performance based on data.
- Experiment & Iterate – Run A / B tests on messaging, triggers, and automation sequences to improve funnel efficiency.
- Maximize monetization & engagement – Implement loyalty programs, referral campaigns, and rewards-based engagement initiatives.
- Product Marketing & Growth Initiatives – Collaborate with product and partnerships to support affiliate programs and drive incremental revenue streams.
- Contribute to Paid Growth – Assist with paid marketing efforts, analyzing acquisition funnels and raising insights for optimization.
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About SoLo Funds
SoLo is the leading alternative financial solution providing the fastest loan option to borrowers and option for lenders to obtain significant value. We're on a mission to provide the most intelligent (affordable financially empowering) option for funds and banking services by leveraging the best technologies in the world.
Our Benefits
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