What are the responsibilities and job description for the Marketing Director, Web Strategy & Digital Growth position at Juniper Networks?
At Juniper, we believe the network is the single greatest vehicle for knowledge, understanding, and human advancement the world has ever known.
To achieve real outcomes, we know that experience is the most important requirement for networking teams and the people they serve. Delivering an experience-first, AI-Native Network pivots on the creativity and commitment of our people. It requires a consistent and committed practice, something we call the Juniper Way.
The Juniper Brand & Web Team is the company’s in-house agency for web experience, brand marketing, creative development, and overall brand strategy. We are revitalizing a brand that disrupted the networking industry 25 years ago, and we are poised to do it again with industry-leading AI technology that is proven to significantly improve network operations for our customer IT teams. Our charter is to develop and perpetuate a brand story that’s as distinct and compelling as our AI-driven technology. Our work is making a measurable impact on our business and is one of the keys to achieving the company’s audacious growth goals. We’re an award-winning, fun, data-driven, art-inspired group of marketers and creatives who are maniacally focused on building the best team in the industry.
Job Description
We’re seeking a Marketing Director, Web Strategy & Digital Growth to shape and execute a comprehensive web and digital strategy that drives engagement, conversion, and revenue growth. This leader will manage a team of web marketers and strategists while collaborating across our marketing organization to optimize the website’s customer experience across brand, demand generation, product marketing, SEO/SEM, and paid media—ultimately generating high-quality leads.
The ideal candidate is a seasoned marketer and web strategist with a strong background working with corporate websites to create compelling customer experiences that drive demand generation. You will refine our website experience to enhance engagement and lead generation, leveraging expertise in marketing strategies, content journeys, personas, and website best practices.
Key Responsibilities:
Maximum Salary:$290,950.00
The pay range for this position is expected to be between $202,400.00 and $290,950.00/year; however, the base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position also includes medical benefits, 401(k) eligibility, vacation, sick time, and parental leave. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Juniper’s pay range data is provided in accordance with local state pay transparency regulations. Juniper may post different minimum wage ranges for permanent residency petitions pursuant to US Department of Labor requirements.
About Juniper Networks
Juniper Networks challenges the inherent complexity that comes with networking and security in the multicloud era. We do this with products, solutions and services that transform the way people connect, work and live. We simplify the process of transitioning to a secure and automated multicloud environment to enable secure, AI-driven networks that connect the world. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter, LinkedIn and Facebook.
WHERE WILL YOU DO YOUR BEST WORK?
Wherever you are in the world, whether it's downtown Sunnyvale or London, Westford or Bangalore, Juniper is a place that was founded on disruptive thinking - where colleague innovation is not only valued, but expected. We believe that the great task of delivering a new network for the next decade is delivered through the creativity and commitment of our people. The Juniper Way is the commitment to all our colleagues that the culture and company inspire their best work-their life's work. At Juniper we believe this is more than a job - it's an opportunity to help change the world...
INCLUSION AND DIVERSITY AT JUNIPER
At Juniper Networks, we are committed to elevating talent by creating a trust-based environment where we can all thrive together. We know from experience that people from underrepresented groups often do not apply for roles they do not feel they meet all the criteria for. If you think you have what it takes, but do not necessarily check every single box, please consider applying. We’d love to speak with you.
Additional Information for United States jobs:
ELIGIBILITY TO WORK AND E-VERIFY
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Juniper Networks participates in the E-Verify program. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of new hires and the validity of their Social Security Numbers.
Juniper is an Equal Opportunity workplace and Affirmative Action employer. We do not discriminate in employment decisions on the basis of race, color, religion, gender (including pregnancy), national origin, political affiliation, sexual orientation, gender identity or expression, marital status, disability, genetic information, age, veteran status, or any other applicable legally protected characteristic. All employment decisions are made on the basis of individual qualifications, merit, and business need.
To achieve real outcomes, we know that experience is the most important requirement for networking teams and the people they serve. Delivering an experience-first, AI-Native Network pivots on the creativity and commitment of our people. It requires a consistent and committed practice, something we call the Juniper Way.
The Juniper Brand & Web Team is the company’s in-house agency for web experience, brand marketing, creative development, and overall brand strategy. We are revitalizing a brand that disrupted the networking industry 25 years ago, and we are poised to do it again with industry-leading AI technology that is proven to significantly improve network operations for our customer IT teams. Our charter is to develop and perpetuate a brand story that’s as distinct and compelling as our AI-driven technology. Our work is making a measurable impact on our business and is one of the keys to achieving the company’s audacious growth goals. We’re an award-winning, fun, data-driven, art-inspired group of marketers and creatives who are maniacally focused on building the best team in the industry.
Job Description
We’re seeking a Marketing Director, Web Strategy & Digital Growth to shape and execute a comprehensive web and digital strategy that drives engagement, conversion, and revenue growth. This leader will manage a team of web marketers and strategists while collaborating across our marketing organization to optimize the website’s customer experience across brand, demand generation, product marketing, SEO/SEM, and paid media—ultimately generating high-quality leads.
The ideal candidate is a seasoned marketer and web strategist with a strong background working with corporate websites to create compelling customer experiences that drive demand generation. You will refine our website experience to enhance engagement and lead generation, leveraging expertise in marketing strategies, content journeys, personas, and website best practices.
Key Responsibilities:
- Web Strategy & Optimization: Develop and execute a long-term digital strategy aligned with business goals, ensuring continuous improvement of web performance and user experience. Craft compelling customer journeys and recommendations to prioritize business growth opportunities through demand and lead generation on the website.
- Digital Marketing & Acquisition: Partner with marketing teams to integrate web strategy with paid media, email marketing, and social media campaigns to maximize ROI.
- Growth & Performance Metrics: Define and track KPIs such as traffic, engagement, conversion rates, and SEO rankings to measure and enhance digital growth.
- SEO & Content Strategy: Lead SEO initiatives and content strategy to improve search rankings, organic traffic, and customer engagement.
- A/B Testing & Personalization: Implement data-driven experimentation and personalization strategies to enhance website performance and customer journeys.
- Lead Generation: Develop and optimize strategies to improve website conversions and lead generation efforts.
- Innovation & Emerging Trends: Stay ahead of digital trends, emerging technologies, and best practices to ensure a competitive web presence.
- Leadership: Lead and inspire a team to evolve the company’s website into an indispensable demand generation and customer engagement tool.
- BS/BA with 9 years of marketing, website management, and analytics experience.
- Proven experience driving demand generation and business growth through a website and digital experience.
- Strong understanding of digital business models and how to test/optimize customer experiences to deliver business results. A clear command of customer journey metrics.
- Experience leading and maintaining uncompromisingly positive team culture. A team-focused obsession that makes you a great team member and a great team leader.
- Experience with SEO & technical content strategy.
- An innovation mindset complemented by strong analytical skills and an ability to turn data into actionable insights. A passion and enthusiasm for experimenting, building new things and a stomach for the exploration and iteration it takes.
- Self-starter attitude with a clear history of getting things done.
- Demonstrated ability to build cross-functional partnerships with teams such as product marketing, performance marketing/demand generation, field marketing, etc.
- Strong technical proficiency and understanding of web development technologies, such as Adobe Cloud, Figma, CSS, JavaScript, SEO, analytics tools, and CMS platforms. Familiarity with heuristic testing and UX design principles.
Maximum Salary:$290,950.00
The pay range for this position is expected to be between $202,400.00 and $290,950.00/year; however, the base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position also includes medical benefits, 401(k) eligibility, vacation, sick time, and parental leave. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Juniper’s pay range data is provided in accordance with local state pay transparency regulations. Juniper may post different minimum wage ranges for permanent residency petitions pursuant to US Department of Labor requirements.
About Juniper Networks
Juniper Networks challenges the inherent complexity that comes with networking and security in the multicloud era. We do this with products, solutions and services that transform the way people connect, work and live. We simplify the process of transitioning to a secure and automated multicloud environment to enable secure, AI-driven networks that connect the world. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter, LinkedIn and Facebook.
WHERE WILL YOU DO YOUR BEST WORK?
Wherever you are in the world, whether it's downtown Sunnyvale or London, Westford or Bangalore, Juniper is a place that was founded on disruptive thinking - where colleague innovation is not only valued, but expected. We believe that the great task of delivering a new network for the next decade is delivered through the creativity and commitment of our people. The Juniper Way is the commitment to all our colleagues that the culture and company inspire their best work-their life's work. At Juniper we believe this is more than a job - it's an opportunity to help change the world...
INCLUSION AND DIVERSITY AT JUNIPER
At Juniper Networks, we are committed to elevating talent by creating a trust-based environment where we can all thrive together. We know from experience that people from underrepresented groups often do not apply for roles they do not feel they meet all the criteria for. If you think you have what it takes, but do not necessarily check every single box, please consider applying. We’d love to speak with you.
Additional Information for United States jobs:
ELIGIBILITY TO WORK AND E-VERIFY
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Juniper Networks participates in the E-Verify program. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of new hires and the validity of their Social Security Numbers.
- Information for applicants about E-Verify / E-Verify Información en español: This Company Participates in E-Verify / Este Empleador Participa en E-Verify
- Immigrant and Employee Rights Section (IER) - The Right to Work / El Derecho a Trabajar
Juniper is an Equal Opportunity workplace and Affirmative Action employer. We do not discriminate in employment decisions on the basis of race, color, religion, gender (including pregnancy), national origin, political affiliation, sexual orientation, gender identity or expression, marital status, disability, genetic information, age, veteran status, or any other applicable legally protected characteristic. All employment decisions are made on the basis of individual qualifications, merit, and business need.
Salary : $202,400 - $290,950
