What are the responsibilities and job description for the Digital Marketing Specialist position at Just In Case Party Rentals?
Job Summary
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience. This role requires a strong understanding of content creation, public relations, and relationship management, along with proficiency in various design tools.
Responsibilities
- Develop and execute social media content strategies across multiple platforms to increase brand awareness and engagement.
- Create compelling content including graphics, videos, and written posts that resonate with target audiences.
- Conduct research to identify trends in social media, audience preferences, and competitive landscape.
- Utilize Adobe Creative Suite and/ or canva to design visually appealing graphics and promotional materials.
- Monitor social media channels for customer feedback, inquiries, and engagement opportunities using social listening tools.
- Collaborate with public relations teams to align messaging and campaigns across all platforms.
- Manage relationships with influencers and partners to enhance brand visibility.
- Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
Qualifications
- Proven experience in content creation and social media management.
- Strong knowledge of public relations principles and practices.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) And canva for graphic design tasks.
- Excellent research skills to stay updated on industry trends and audience behaviors.
- Strong relationship management skills with the ability to engage effectively with different stakeholders.
- Experience in photography or videography is a plus.
- Familiarity with web analytics tools to track performance metrics is desirable.
Join us as we strive to elevate our brand through innovative social media strategies!
Job Type: Part-time
Pay: $18.00 - $19.00 per hour
Expected hours: 20 – 40 per week
Benefits:
- Flexible schedule
Schedule:
- 4 hour shift
- Day shift
- Monday to Friday
- No nights
- No weekends
Work Location: In person
Salary : $18 - $19