What are the responsibilities and job description for the Social Media Manager (Hybrid Schedule) position at Just Play?
Job Title : Social Media Manager
Department : Marketing
Reporting To : Senior Social Media Manager
Location : Newtown, PA
Company Overview :
Just Play is a passionate and trend driven leader in the children's consumer goods industry. Our products are an impressive mix of promotional and everyday items for the whole family. We work with the world's leading children's entertainment brands to manufacture and distribute exceptional products to every major mass retailer throughout North America and around the world.
Position Summary
Industry leading children's consumer goods company is seeking a Social Media Manager to help drive awareness of our brands and products by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and fans.
To be successful in this role, the ideal candidate should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.
Key Duties and Responsibilities
- Develop and execute brand's presence across social media channels including Facebook, Instagram, TikTok, and other relevant platforms.
- Collaborate with cross-functional teams and manage daily content creation and curation, including photography, videography, and user-generated content that aligns with our brand identity and aesthetic.
- Collaborate with marketing teams to plan, create, and schedule content for product launches, promotions, and brand campaigns.
- Identify influencer partnerships and collaborations that align with key brands.
- Monitor social media trends, updates, competitor metrics and share insights to optimize marketing strategies.
- Support and execute paid social media campaigns to enhance reach and impact.
- Monitor competitors and industry trends to identify opportunities for growth and differentiation.
- Utilize deep analytics to track performance, optimize strategies, and make data-driven decisions to grow our social program.
Position Requirements
Just Play is an equal opportunity employer. We welcome all applicants without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
