What are the responsibilities and job description for the Performance Marketing Manager position at Just Salad?
As the Manager of Performance Marketing, you will be responsible for developing and executing data-driven digital marketing campaigns that drive customer acquisition, and revenue growth. You will oversee paid media, SEO/SEM, and third-party marketing to optimize our digital performance.
Your role will focus on driving traffic to our restaurant locations and online ordering platforms while ensuring maximum return on ad spend (ROAS) and revenue growth.
The ideal candidate has a deep understanding of performance marketing, digital sales strategies and customer conversion tactics to optimize our e-commerce presence and drive revenue growth.
You’ll be a self-starter who can balance strategic planning with day-to-day management, using data to determine success and uncover new opportunities. The ideal candidate will be adept at juggling multiple projects, prioritizing effectively, and achieving exceptional results.
This role is hybrid and will be expected to come into our NYC office 4X per week
Reports to: Chief Marketing Officer
As the Manager, Performance Marketing you will:
- Develop, execute, and optimize multi-channel paid media campaigns (Google Ads, Facebook/Instagram, TikTok, YouTube, programmatic, etc.) to drive online orders, and foot traffic.
- Own paid search (SEM) and organic search (SEO) strategies to improve visibility and conversion.
- Collaborate with creative and content teams to develop high-performing ad assets.
- A/B test ad creatives, messaging, and landing pages to enhance performance.
- Partner with third-party delivery platforms (e.g., DoorDash, Uber Eats) to maximize digital sales opportunities.
- Track and analyze key performance indicators (KPIs), including customer acquisition cost (CAC), ROAS, conversion rates, and LTV.
- Develop reporting dashboards to provide actionable insights and recommendations.
- Use first-party and third-party data to improve audience targeting and segmentation.
- Work closely with cross-functional teams, including field marketing, creative, and technology teams, to ensure marketing efforts align with business goals.
- Manage agency partners and vendors to optimize media buying and campaign execution.
- Stay up-to-date with industry trends and emerging digital marketing technologies.
Who you are:
- 3-5 years of experience in performance marketing, preferably in the restaurant, hospitality, or retail industry.
- Strong proficiency in Google Ads, Meta Ads, TikTok Ads, programmatic advertising, and SEO/SEM.
- Bachelor’s degree in Marketing, Business or related field
- Strong analytical skills and experience using analytics tools to drive marketing decisions and ability to optimize performance based on data insights
- Excel in managing multiple projects simultaneously, with strong project management skills
- Self-starter with a proactive approach to identifying and capitalizing on new opportunities
- Thrive in a fast-paced, rapidly evolving environment and can adapt to shifting priorities
Benefits:
- $110,000 - $125,000/ annual salary plus eligibility for corporate bonus. Actual salary dependent on experience
- Paid Vacation, Holidays, and Sick Time
- Medical, Dental, and Vision Insurance
- Long Term Disability, Hospital Indemnity, Accidental Insurance
- 401K
- Employee Assistance Program
- Fitness Discounts (Planet Fitness and Crunch)
- Summer Fridays
- Pre-tax Benefits (Commuter Benefits, HSA, and FSA)
- Free Just Salad while working
About Us
Just Salad is a fast-casual restaurant chain with a mission to make everyday health and sustainability possible. The brand serves craveable, accessible, plant-centric meals made with homemade dressings, prepped-daily produce, from-scratch recipes and fresh, flavorful ingredients. Guests can choose from over 15 chef-designed salads, wraps, warm bowls, avocado toast, soups and smoothies. Empowering customers to “Eat with Purpose,” Just Salad is a Certified B Corporation™ and home to the world’s largest restaurant reusable program, as well as the first U.S. restaurant chain to carbon label its menu and offer a Climatarian menu category. The company was founded in 2006 and has over 90 locations across New York, New Jersey, Connecticut, Florida, Illinois, Pennsylvania, Massachusetts, and North Carolina.
Salary : $110,000 - $125,000
