What are the responsibilities and job description for the Senior Manager, Web Experience position at Justworks?
Who We Are
At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you'll fit right in.
Who You Are
Justworks is looking for a web leader to enhance the impact of our most valuable marketing asset : justworks.com. You will be responsible for making our web experience the core of an omnichannel growth engine that serves a multitude of users at all stages of their journey through the Justworks funnel. The ideal candidate is a blend of go-to-market strategist, data-driven optimizer, systems thinker, and product manager with a passion for all things web. You care about building great experiences for customers and you are driven to connect your work to its impact on revenue.
This role will report to the VP of Growth Marketing and will collaborate with a variety of teams across Marketing, Sales, Product, and Technology to deliver on your objectives. You will operate as a key part of an integrated go-to-market strategy that spans the Revenue organization while simultaneously prioritizing the development of a best-in-category web experience on www.Justworks.com.
Your Success Profile
What You Will Work On
- Lead the strategy and develop the roadmap to make www.justworks.com the centerpiece of a high-performance go-to-market motion that builds awareness, generates demand, and supports the Justworks ecosystem
- Manage a team of Web Producers and Conversion Rate Optimization Managers
- Be accountable to goals that measure the impact of web experience on pipeline across all demand channels and conversion funnels
- Develop a site architecture and content model that showcases the value of Justworks' solutions and products in a personalized and relevant way
- Create a seamless, high-conversion journey through the site for all users, including prospects, customers, and partners
- Partner with the Content team to grow organic web traffic via SEO, including of site architecture updates, technical enhancements, content development, and keyword optimization
- Develop a web reporting framework that enables you to make data-driven and present insights on website health and performance to Marketing and business leadership
- Manage the workload and backlog for a team of in-house engineers, UX designers, and producers, including project planning, task owners, timelines, milestones, dependencies, and resourcing
- Partner with Marketing Operations and Data & Analytics to manage web data collection and the integration of the site into Justworks' martech ecosystem
- Stay on top of web experience trends and communicate key insights in the B2B SaaS space to the Marketing and Revenue teams
How You Will Do Your Work
As a Senior Manager, Web Experience, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies :
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for :
Qualifications
The base wage range for this position based in our New York City Office is targeted at $165,000.00 - $181,500.00 per year.
LI-Hybrid
LI-SP1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks' Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [redacted]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Our DEIB Report and Our DEI Commitment
Salary : $165,000 - $181,500
