What are the responsibilities and job description for the K Group is hiring: Marketing Strategist in Grand Rapids position at K Group?
Marketing Strategist Overview :
We are seeking a dynamic Marketing Strategist to join our team. The ideal candidate will focus on driving lead generation and optimizing conversion strategies. This candidate will be responsible for identifying, developing, and executing target key market segments, designing and implementing lead nurturing programs to engage potential customers into the sales funnel while supporting marketing initiatives across multiple divisions.
Marketing Strategist Responsibilities :
- Campaign Strategy Development :
Design and implement digital marketing strategies to drive lead generation and brand awareness.
Coordinate marketing events and promotional activities (Lunch and Learns, conferences, trade shows, and sponsorships).
Collaborate with the sales team to define and implement lead scoring and qualification criteria.
Marketing Strategist Qualifications :
This is an exciting opportunity for a motivated individual looking to grow their career in marketing. Join us and be part of a dynamic team driving innovative marketing initiatives.
About K Group Companies
K Group is a locally owned and operated technology service provider that was established in Grand Rapids, MI in 1980. We proudly serve clients across the United States while remaining especially focused on our home state of Michigan. Our expertise spans a wide spectrum of technologies and services, ensuring that we deliver exceptional solutions at the highest level of quality. Rooted in principles of excellence and creativity, our culture is dedicated to fostering collaboration, innovation, and inclusivity.
Why Work Here?
Great, focused, team environment.”
For more than 40 years, K Group Companies has been one of West Michigan’s premier technology providers. From Managed IT services to physical security integration, our team has established itself as a known, trusted advisor to our community.
As a local, 3rd generation family-owned business, we pride ourselves in reliable, intentional, and committed relationships with our customers – and each other!
Whether we are helping customers secure their environment, beating each other at Mario Kart in our Team Zone arcade, or grabbing lunch at our local BBQ restaurant, we delight in collaboration and making a difference as a team. We truly believe that we are better together!
Compensation and Benefits
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