What are the responsibilities and job description for the Marketing Manager Job at K12 Coalition in Denton position at K12 Coalition?
About K12 Coalition
K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher recruitment and retention, student learning acceleration, ongoing teacher coaching and development, long-range strategic planning, and school equity audits. K12 Coalition came together when educators with deep experience as teachers, school leaders, and high-level district administrators observed a genuine need for something better. Our divisions include iteach, Teaching Channel, Insight Education Group, and Lavinia Group.
Location : Remote, available from anywhere within the U.S.
Travel : Up to 10% for team meetings and conferences
The Opportunity
The Marketing Manager plays a critical role in the development and execution of product marketing initiatives that drive product adoption and growth. This role focuses on positioning the product effectively in the market, supporting go-to-market strategies, and working closely with sales, product management, and other marketing teams. The Marketing Manager is responsible for understanding the competitive landscape, creating compelling content, and driving campaigns to generate demand.
The Marketing Manager reports to the Director, Marketing.
What You’ll Do
Product Positioning and Messaging
- Collaborate with the Director, Marketing to craft clear and differentiated product positioning and messaging.
- Ensure that the product's value proposition resonates with target customer segments.
Demand Generation
Market Research and Competitive Analysis
Content Creation
Go-to-Market Execution
Sales Enablement
Other Duties
Qualifications
Who You Are
Compensation Range
The compensation range for this position is $72,000 - $93,500. As part of our commitment to pay equity, new hires are typically brought into the organization at a salary between the salary band minimum and the salary band midpoint depending on qualifications, location, internal equity, and the budgeted amount for the role.
Why Work with Us
We believe in supporting the whole employee by offering a comprehensive benefits package designed to meet diverse needs. Our full-time employee benefits include flexible time off, paid parental leave, comprehensive medical, dental, and vision insurance, and a 401(k) with company matching. We are committed to fostering a work environment that promotes both personal and professional well-being.
Our Selection Process
Our selection process typically includes an online application, short phone interview, hiring manager interview, candidate exercise, final panel interview, and reference check.
Equal Employment Opportunity and Commitment to Diversity
At K12 Coalition, we are driven to build and sustain a culture of respect, belonging, and inclusion. Our DEI committee includes team members across the company that drive grassroots change through affiliated team resource groups, unconscious bias training, and Equity Triads for continuous dialogue.
We operate with the deep belief that our world, our schools, and our team are made stronger by respecting, listening to, and amplifying the voices of the communities we serve and the world around us. Therefore, our curricular offerings, our work as a team, and our work with schools, reflect a diversity of perspectives, backgrounds, and experiences. We aspire to deliver services, products, and practices that are deeply rooted in equity for all children. We are committed to building a diverse team to contribute to this work.
We will extend equal employment opportunity to all applicants without regard to age, race, ethnicity, sex, religion, sexual orientation, gender identity, socioeconomic background, disability status, military affiliation, pregnancy, or any other status protected under federal, state, and local laws. We encourage all who share our mission to apply.
K12 Coalition will provide reasonable accommodations during the recruitment process. If you need additional accommodations or assistance, do not hesitate to contact our HR team directly at hr@k12coalition.com.
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Salary : $72,000 - $93,500
