What are the responsibilities and job description for the Associate Level I Analyst Digital Analytics position at K2 Partnering Solutions, Inc.?
Job Details
As an Associate Level I Analyst specializing in Digital Analytics, you will play a pivotal role in supporting strategic initiatives within the entertainment industry. Your primary focus will be on implementing analytics solutions and ensuring precise data capture through effective tagging. This role demands collaboration with product teams, contributing to the formulation of measurement strategies, and enhancing analytics capabilities for mobile applications and websites. You will leverage your expertise in Adobe Analytics and tagging management to drive insights that support informed decision-making.
- Implement and manage mobile app tagging strategies to optimize data collection.
- Develop and maintain dashboards and reports utilizing Adobe Analytics for actionable insights.
- Support measurement strategy by updating and maintaining solution design reference materials.
- Create and execute tagging schemas, including tracking pixels for new sites and features.
- Audit existing deployments and devise remediation plans to ensure data accuracy.
- Analyze and document business and technical requirements, KPIs, and analytics needs.
- Collaborate with development teams to ensure proper implementation of technical requirements.
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