What are the responsibilities and job description for the DIRECTOR OF GROWTH position at Kada?
Job Description
Kada Recruiting is partnering with an amazing digital marketing agency, recruiting for the right person to help out with their expanding social media team as a Social Media Manager.
This role is flexible / hybrid. This role can be located in Boston, MA area or fully remote. May need to come into the office periodically for company and team meetings.
A four-time Inc. 5000 company, this agency services the mid-market (clients range in $3-$30M) with a unique differentiator in demand generation marketing services. They provide a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO / SEM, lead generation, PPC, social media marketing, marketing automation, asset development, and branding.
The agency prides itself as having evolved beyond the traditional marketing agency by not just building strategies, but implementing those strategies as well. This sense of ownership is critical to driving the results, revenue, and profitability that client strategies are designed to generate. They go beyond simply connecting clients with intangible 'creative genius' by emphasizing actionable data and tangible results.
Requirements
- 3-5 years of sales experience (ideally with access to a larger Rolodex of potential opportunities).
- Manage tasks and new initiatives of the Business Development team (associates interns), ensuring that
- Completion of proposals, project plans, and pitch decks
- Coordination with internal stakeholders to ensure work is scoped accurately and to participate in pitch processes as needed
- Responsible for establishing processes for the BD team to implement and maintain
- Scheduling and management of prospect calls
- Supporting Senior Business Development Manager and Partner in the vision and direction of the business development efforts
- Maintaining accountability to specified sales and revenue targets and effectively forecasting sales pipeline. Responsibility for hitting the following targets :
- 10-15 prospect calls / per week
- 5-7 proposals sent / per week
- 40K in monthly revenue contribution, to be met via :
- 1-3 deals closed per month
- 15K-$45K in average deal value
- Oversight of cold outreach initiatives
- Independently curating a list of accounts in line with the team's ideal client profile to outreach, convert, and nurture
- Networking and managing event promotion at 2 events / per month
- Building and maintaining 3rd party referral relationships to supplement lead-generation sources
- Maintenance of CRM and contact databases for respective contacts
- Onboarding client service team members to converted accounts
- goals are prioritized and met in an appropriate manner
- Coordinate and conduct regular meetings and summary updates
- Experience selling digital marketing services preferred but not required
- Lead pipeline management - from the top of the funnel through deal close
- Experience managing a pipeline in a business grossing at least $5M in revenue
- Experience working in an agency environment preferred
- Track record of performing to specified sales KPIs
- Strong communication and attention to detail
- Basic understanding of agency economics
- Ability to identify complex problems and review related information to develop and evaluate options and implement solutions
- Manage a variety of smaller retainer client accounts & provide support in larger accounts when needed. Current client load :
- SwimEx : retainer ranges from $1500-$4000
- Scalp masters RI : Audit for $4k with a retainer of $700 / month moving forward
- SFL : one-time branding project for $4500
- Ensure that the team is regularly updated with BD team efforts, wins, and learnings
- Responsible for completing Requests for Proposals
- Responsible for building Gantt Project Plan
- Responsible for building PowerPoint presentations
- Responsible for identifying and vetting new outsourced BD platforms, partners, or services that we may consider utilizing
- Manage and optimize digital marketing channels, including :
- Google Ads
- Social Ads (FB, IG, LI)
- YouTube
- Re-targeting
- Google Analytics
- Website
- Responsible for vetting Yes / No JBO leads each week
Key Performance Indicators :
Benefits
Salary : $15,000 - $45,000
