What are the responsibilities and job description for the Director. Brand Management position at Kaizen Lab Inc.?
Job Summary
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The Director, Brand Management is responsible for overseeing the product management and brand marketing strategy for the beverages division.
Job Responsibilities
- Oversee product management, including packaging, merchandising, and retail display strategies.
- Manage and execute brand marketing strategies, including brand promotional events and initiatives, in retail and wholesale channels.
- Assist in expanding the retail, wholesale, and online sales channels.
- Evaluate customer business reviews that assess category performance and develop strategies for growth.
- Partner with Sales, Operations, and Finance in the demand planning and forecasting processes.
- Coordinate retail product onboarding, including in-store launch activities.
- Monitor market opportunities and competitor strategies.
Qualifications
J-18808-Ljbffr