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Director. Brand Management

Kaizen Lab Inc.
Wexford, PA Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 4/3/2025

Job Summary

Please make sure you read the following details carefully before making any applications.

The Director, Brand Management is responsible for overseeing the product management and brand marketing strategy for the beverages division.

Job Responsibilities

  • Oversee product management, including packaging, merchandising, and retail display strategies.
  • Manage and execute brand marketing strategies, including brand promotional events and initiatives, in retail and wholesale channels.
  • Assist in expanding the retail, wholesale, and online sales channels.
  • Evaluate customer business reviews that assess category performance and develop strategies for growth.
  • Partner with Sales, Operations, and Finance in the demand planning and forecasting processes.
  • Coordinate retail product onboarding, including in-store launch activities.
  • Monitor market opportunities and competitor strategies.

Qualifications

  • Education : Bachelor’s degree in marketing, supply chain, or another related field.
  • Experience : 5 years of previous experience in consumer product brand management in the food and beverage industry. Experience with retail promotions and event management is also required.
  • Previous management and leadership experience is preferred.
  • Strong data and analytical skills.
  • Proven experience with successful customer presentations.
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